Linking Ads Data Hub and Google Ads allows you to utilize detailed event-level data about your Google ad campaigns which can help you improve advertising efficiency. Using the privacy-centric data provided by Ads Data Hub can also help you to gain insights into your audiences while protecting your customers’ privacy, and can also be used for audience activation.
Custom measurement
Ads Data Hub can help you optimize your media efficiency by letting you tailor your ads measurement to your unique business needs with the following features:
- Custom insights: Access to granular ads data and modeling capabilities to align analyses with your specific business objectives
- Customer data: Enrich your analyses by combining Google ads data with your own data in a secure environment
- Direct activation: Turn insights into action with direct integrations with Google buying platforms
Privacy-centric platform
Ads Data Hub provides the following capabilities in a privacy-centric way, offering the highest levels of security for customers and privacy for the end user:
- User privacy at its core: Users can never be identified individually, with strict aggregation rules and privacy checks.
- Customers remain in control of their own data: Google does not have access to customer data, which is kept in a secure environment of their own at all times.
- Transparency for customers: Ads Data Hub provides visibility on how data is being processed when running analyses (for example, history logs and error messages).
For more detailed information, visit the Ads Data Hub for Marketers site. If you are a measurement partner, visit the Ads Data Hub for Measurement Partners site (only accessible to current measurement partners).
Before you begin
To link Google Ads and Ads Data Hub, you’ll need administrative access to a Google Ads account. If you don’t have administrative access please reach out to the account owner.
Link Ads Data Hub to your Google Ads account
- In your Google Ads account, click the Tools icon
.
- Click Data manager.
- Under the “Connected products” tab, click Connect Product.
- Choose Ads Data Hub, then click Continue.
- Click Link, and add your Ads Data Hub ID.
- Click Send.
Approve a link request in Ads Data Hub
- Navigate to the Settings tab in Ads Data Hub.
- Under Data links, click the relevant buying door. You should see a notification icon indicating a new pending request.
- Click Pending.
- Click View request next to the linking request.
- Choose from Close (close the window), Decline, or Link accounts.
Unlink Ads Data Hub from your Google Ads account
- In your Google Ads account, click the Tools icon
- Click Data manager.
- Under the “Connected products” tab, find Ads Data Hub.
- Click Manage & link.
- Find the Ads Data Hub account that you want to unlink, and click Unlink in the “Actions” column.
- Click Unlink in the confirmation prompt to confirm the action.
Related links
About Product Linking
- About the “Linked accounts” page and Product Linking
- Product Linking: Link your Google Products during the Enhanced Onboarding Experience
Google Products
- Product Linking: Link your Google Business Profile to Google Ads
- Product Linking: Link Ads Creative Studio and Google Ads
- Product Linking: Link Hotel Center and Google Ads
- Product Linking: Link your Merchant Center and Google Ads accounts
- Product Linking: Link Google Marketing Platform and Google Ads
- Product Linking: Link Optimize and Google Ads
- Product Linking: Linking Google Play and Google Ads accounts
- Product Linking: Link Search Console and Google Ads
- Product Linking: Link YouTube channels and Google Ads accounts
Google Partners
- Product Linking: Link Customer Match partners and Google Ads
- Product Linking: Link to Hubspot via Zapier
- Product Linking: Link Salesforce and Google Ads accounts
- Product Linking: Link Shopify to Google Ads
- Product Linking: Link Zapier and Google Ads
- Product Linking: Link Zapier during campaign creation
