This article has information about how link-management permission works.
Learn more about how to link or unlink a manager account to your payments profile.
- Payments profiles without a manager account with link-management permission.
- Payments profiles on Loi Sapin.
In this article
- How link-management permission works
- Which manager account should have link-management permission
- Link-management permission automatically granted to your manager account
How link-management permissions works
Link-management permission can be granted to only one manager account per payments profile, but one manager account can have link-management permission to more than one profile. This permission, which is indicated by a “Yes” in the “Link-management permission” column of the payments profile table, will provide greater visibility and allow Google Ads manager account users to self-manage payments profile links.
Admin users of this payments profile manager account (the Google Ads manager account with link-management permission) can perform the following activities:
- View manager accounts, within the hierarchy or outside of it, linked to the payments profile
- Approve or reject the payments profile linking request from another manager account
- Link any manager account, within the hierarchy or outside of it, to the payments profile
- Unlink any manager account from the payments profile, if there's no Google Ads account using this payments profile
When an admin user of the manager account with link-management permission invites another manager account to link to the payments profile, an admin user of the invited manager account must accept the link within 30 days for it to become active or the invitation will expire and will need to be sent again. If the inviting user is also an admin user of the invited manager account, the link is automatically approved and becomes active.
Which manager account should have link-management permission
The link-management permission can be granted to only one manager account per payments profile. Consider these general guidelines:
- Choose the topmost manager account which is linked to that payments profile.
- If there's more than one manager account at the same level linked to the profile, choose the manager account with the highest number of sub-accounts paid by that profile.
- If your manager account structure is organized by country and the sub-accounts are paid by different subsidiaries in each country, you may consider granting link-management permission to that “country-based” manager account for the associated “country-based” payments profile.
Link-management permission automatically granted to your manager account
Your manager account has been automatically granted link-management permission if you notice a “Yes” with a label that says “Automatically granted” under the “Link management permissions” of the payments profile table of your manager account.
Google grants link-management permission based on the following criteria:
- The manager account is initially linked to the payments profile.
- The manager account is active and its sub-accounts have spendings on Google Ads in the past year.
- The manager account has no fraudulent history with the payments profile.
Google is doing this exercise approximately every 6 months. Your manager account no longer fits the criteria above, the link-management permission may be revoked and granted to another manager account instead.
If you'd like to change the manager account who has this permission to manage your payments profile, contact us.
