The “Performance label” column has been deprecated as full performance statistics for each asset are now available. This performance column previously benchmarked an asset's performance against others of the same type.
With the full performance statistics, you can use the available performance metrics to identify which assets are performing best for your campaign goals. Learn more about full performance statistics.
Note: Full performance statistics is only available for dates on or after June 5, 2025.
Campaign level asset reporting for responsive search ads lets you view asset performance and insights for single or multiple campaigns. You’ll be able to view which assets to replace and which assets are most effective to enhance the performance of your ads.
Under the "Assets" page, you can check the assets from all your responsive search ads in one place.
When you use campaign level asset reporting, you can view where your assets are used and which assets are performing the best. After you’ve determined which assets are performing well, you can apply those learnings to other ads. If assets are performing poorly, you can take action to replace those assets.
Before you begin
You’ll need to create a responsive search ad to view your asset report. Learn more About responsive search ads.
You can also view the asset report at the ad level. That asset report lists each asset used in your responsive search ads and allows you to compare assets within your responsive search ad.
Campaign level asset reports are generated if you have one or more responsive search ads in Google Ads. Only active assets (assets in active ads in active ad groups and in active campaigns that have had impressions in the last 30 days) appear in the report.
The “Expanded final URL assets” tab shows asset and URL combinations. Google customized text assets are marked “Automatically created” in the “Source” column of the asset report. You can use this report to:
- View assets created by text customization and Final URL Expansion.
- Optimize your creative assets setup.
- Remove assets that don’t align with your business or are non-compliant with asset requirements.
How it works
To view your campaign level asset report for responsive search ads for your Search Network campaigns, follow these instructions:
- Go to Assets within the Campaigns menu
.
- You can view multiple assets from the list.
To view the campaign level asset report for only a single Search campaign, select a campaign from the top "Campaigns" drop down.
What you’ll find in your campaign level asset report across all assets
Filters and views
If you have a long list of assets, you can filter by asset, asset type, source and more. You can filter your assets by clicking the filter icon 
Asset
In the "Asset" column, you’ll view the content of each asset.
Asset Type
The “Asset Type” column defines how each asset is used. When you select Assets, you’ll be directed to the “Associations” tab where you’ll find a table with all of your assets.
Note: For automated location assets, seller ratings, and automated app assets, select Account level automated assets from the 3-dot menu on the right side of the table.
If you don’t find dynamic sitelinks, dynamic callouts, and dynamic structured snippets in the “Association” view table, then the data for these assets can be found in “Account level automated assets”.
Source
If you're opted in for assets that are created automatically by Google at the account level or campaign level, these will be labeled “Automatically created”.
Additional metrics available for headlines and descriptions
Pinned
The “Pinned” column gives information about how many times your headlines and descriptions have been pinned and to which positions. If you click the value in this column or in the hover card, you’ll find your ads table with all the ads with that asset pinned. Learn more about pinning assets to specific positions
Additional metrics available for other asset types
Clicks
How many clicks your ad received when it was displayed with a particular asset type. This number combines clicks on the ad headline and on the ad asset, if applicable. To view clicks on just the ad asset, click Segment 
Impressions
The "Impressions" column displays how often your asset is shown. An impression is counted each time your asset is shown in an ad on a search result page or other sites on the Google Network. Learn more about Impressions.
Clickthrough rate (CTR)
The number of clicks your ad received divided by the number of times your ad was shown with the ad assets.
Cost
The total cost of clicks on your ad when it appeared with the ad asset. Learn more about your actual click costs
Avg. position
The ad's average position on search results pages when shown with the ad asset.
Avg. cost-per-click (CPC)
The average amount you pay for each click when the ad appears with the ad asset. Average CPC is determined by totaling the cost of all clicks and dividing it by the number of clicks received.
Conversions
Conversions are actions that are counted when someone interacts with your ad or free product listing and then takes an action that you’ve defined as valuable to your business.
Conversion value
If your conversion goals also measure conversion value, this can help you measure and optimize the true business impact of your ad campaigns more accurately.
Attributes
Multiple attribute columns can be added to your asset level report such as "ID", "Name", and "Source".
Important considerations
- Non-Summable Metrics: Asset-level metrics are attributed per instance of the asset served within an ad. For example, if a single ad impression includes 3 different assets, those 3 assets will each register one impression. As a result, the sum of individual asset impressions, clicks, or costs may not directly match the corresponding metrics, for example at the asset group level for Performance Max campaigns.
- Directional Ratios: Ratio metrics at the asset level, such as CTR, CPC, CPA, ROAS, should be used as directional indicators only. These metrics don't accurately reflect the overall performance of a single asset in isolation, as these ratios are influenced by the combination of assets served together.
Best practices
- Evaluate performance at the asset group level or campaign level, rather than at the individual asset level.
- Regularly review your Ad Strength to understand how your assets are performing. To improve your performance, first aim for an "Excellent" Ad Strength score by adding a diverse range of assets, up to the maximum allowed, before replacing or refreshing assets.
- A wider variety of assets increases the chances of showing the most relevant combinations to potential customers.
