When you create an App campaign for engagement, you need to define your audience, so it’s important to know how to add, edit, or remove audiences from your campaign.
On this page
- Prepare for success: Get your audience segment ready
- How to add, edit, or remove audiences
- Optimize targeting for your audience segments
Prepare for success: Get your audience segment ready
If you plan to add audiences to your App campaign for engagement and you don’t have an audience segment yet, learn how to Create an audience segment for App campaigns for engagement.
How to add, edit, or remove audiences
Add new audiences
- In your Google Ads account, click the Tools icon
.
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Select the Audiences tab and click the plus button
.
- Add your audiences.
- Note: If you haven’t already, learn how to Create an audience segment for App campaigns for engagement.
- Click Save.
Edit your audiences
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Check the box to the left of the audience you want to edit.
- Click Edit.
- Choose whether to copy, enable, pause, remove, change bid settings, or create an automated rule for your audience.
- Make your changes.
- Click Apply if you’re changing the bid settings, or click Save rule if you’re creating a new automated rule.
Remove an audience
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Check the box to the left of the audience you want to remove.
- Click Edit, then select Remove.
- Click Remove again to remove your audience.
Optimize targeting for your audience segments
If you notice that your results don’t measure up to the size of your audience segment, you can check for possible reasons:
- Some users on your audience list might have uninstalled your app.
- Some users on your audience list might have changed devices.
- You’ve added targeting that has significantly reduced your audience segment. Learn more about how to Create audience segments of your app users.
