This article provides a central guide for managing your cancelled Google Ads account.
Learn how to access your cancelled Google Ads account.
On this page
What to do next
Here are some next steps you may wish to take:
- Learn how to reactivate a cancelled Google Ads account.
- Learn how to fix refund requests with cancelled accounts.
Why your account is cancelled
- A user with administrative access to the account requested to cancel the account.
Learn more about cancelling your Google Ads account.
- Your Google Ads account has been inactive for more than 15 months with no spending and was automatically cancelled.
Note:
- If you manage other active Google Ads accounts, they will not be affected by the cancellation of your inactive Google Ads account.
- If your account was cancelled due to inactivity, it will not be displayed in linked manager accounts, unless you choose to unhide cancelled accounts.
Learn more about Manager accounts (MCC): Hiding and unhiding accounts.
How you’ll know your account is cancelled
- Email notification: When an account is cancelled, you’ll receive an email notification. You can log in to your cancelled account and double-check your customer ID to ensure you’re looking at the right account.
- In-account notification within Google Ads: You’ll get an in-account notification letting you know that your account’s been cancelled, but you can reactivate it at any time by clicking 'Reactivate' within the notification.
After your account is cancelled
- All remarketing lists that are owned by the cancelled account, including Customer Match, will be set to 'Closed', preventing new users from being added to these lists.
In an effort to remove your data, the following will take place about a month after account cancellation:
- All remarketing lists that are owned by the cancelled account, including Customer Match, will have their membership duration updated to one day. This action will remove all users from these lists.
- After the users are removed, lists that are shared with other accounts will no longer be usable for those accounts.
- Any parameters for dynamic remarketing will be deleted.
Learn How your data segments work.
If you have any refundable credit left in your cancelled account, you should receive a refund within 4–12 weeks.
Learn more about managing billing after cancelling your Google Ads account.
Reactivation
You’ll always be able to reactivate your cancelled account. After reactivation, if the account remains inactive and doesn’t serve any ads for 3 months, then the account will be automatically cancelled again.
Learn how to reactivate a cancelled Google Ads account.