If you’ve been searching on Google and seen an ad with a call button, extra links, an address, or other extra information, you’ve seen various types of assets. Adding as many assets as possible can help make your ad larger and more robust, giving people more reasons to take action directly from your ads.
Critical to ad success
Assets are free to add, and typically increase your click-through-rate and ad quality. They only show when they’re predicted to get you better results, like clicks to your website. So to get the most value from your Search campaigns, be sure to add at least 4 sitelinks and 3 unique images to your account or campaigns.
Add at least 4 sitelinks and 3 unique images
Here are the recommended assets that can boost your ads:
Sitelink assets: Direct people to specific pages on your website—your store hours, a specific product, or more. When someone clicks or taps on your links, they can skip right to what they want to know or buy. To make it more likely that your sitelinks show with your ads, add at least 4 sitelinks. Learn more about sitelink assets
Image assets: Drive the performance of your products and services with image assets. Adding at least 3 unique and relevant images to your website can enhance the message of your existing text ads and it can also attract users to click on your ads. Learn more about image assets
Add additional ad assets to support your business goals
Beyond sitelinks and image assets, be sure to add other assets that make sense for your business. Select your assets based on your primary advertising goal.
