You can find the latest Local Service Ads additional terms for your country here and the latest Google Advertising Programme Terms here.
Google is always improving its ads programmes. As part of that effort, we continually update the contractual terms that govern the relationship between Google and its advertisers.
2025 update to additional terms (US and Canada only)
In April 2025, advertisers in the US and Canada will be prompted to accept the new Local Services Additional Terms for Providers. Advertisers must accept the updated terms within 45 days in order to continue advertising with Local Services.
Where to find the new terms and how to accept them (US and Canada only)
Please carefully review the updated Local Services Ads additional terms:
- United States 2025 version of the Local Services Ads additional terms
- Canada 2025 version of the Local Services Ads additional terms
You can review and accept the updated Local Services Ads additional terms by signing into your Local Services Ads account.
What’s changed? (US and Canada only)
Google can’t interpret the new terms for you or provide an analysis of how the previous versions (listed below) compare to the new. There are quite a few changes, and as with any legal document, you might consider consulting a lawyer if you have legal questions. The new terms include these key updates:
- New provisions allowing Google to modify, display and use content that you provide to your Local Services profile (such as business photos, entity name, location, phone number, category, hours and website) in your Local Services Ads and across other Google products and services.
- New provisions allowing Google to select, modify, display and use rich content (including but not limited to photos, provider bios, service descriptions, special offers, pricing information and discounts) from:
- your phone call and message conversations with Local Services end users that are routed through Google; and
- any web URLs or destinations that you identify or share in your Local Services Ads account.
For example, to better showcase the type of services you offer, Google may pick a relevant photo from a web URL that you’ve provided on your Local Services Ads account to display in your ads.
- New provisions clarifying that Google may link your Local Services Ads account to your profile(s)/account(s) across other Google services.
- New provisions clarifying that when agencies enter these terms on behalf of advertisers, the terms apply to both the agencies and the advertisers.
What hasn't changed
Accepting the new terms does not change any of your ad or budget settings. As always, you’ll continue to control your settings in the Local Services dashboard, or, for other Google Ads campaigns, your Google Ads account.
