If there are search terms that no longer give you unwanted impressions or clicks across multiple campaigns, you can edit or remove negative keyword lists that include those terms in Google Ads. This article shows you how to edit or permanently remove negative keyword lists.
Negative keywords lists can't be removed if they’re in use in at least 1 campaign. To remove a negative keyword list permanently, first remove the negative keyword list from any campaign it’s active in.
On this page
Instructions
Follow the steps below to edit or remove your negative keyword lists.
Edit a negative keyword list
- Go to Exclusion lists within the Tools menu
.
- Under the “Negative keyword list” tab, find the list that you’d like to update.
- Select the name of your Negative keyword list, make your desired changes, then select Save.
Remove a negative keyword list
- Go to Exclusion lists within the Tools menu
- Under the “Negative keyword list” tab, find the list that you’d like to remove.
- Check the checkbox beside the Negative keyword list, then select Remove.
- You can check multiple boxes if you’d like to remove more than one list at once.
Keep in mind
Any changes you make to your list will be reflected in all campaigns that use this negative keyword list.
