A setting that lets you choose your target locations to reach out to your customers. Learn how to target ads to geographic locations.
- Location targeting lets you select specific locations where you want your ad to be shown.
- Demand Gen offers location of presence and location of interest. The default and recommended setting allows you to target individuals who are either physically located in or frequently visit your specified location, as well as those who have expressed an interest in those areas.
- For most campaign types, you can choose locations for your ads to show. For example, you can choose entire countries, areas within a country like cities or territories, and even a radius around a location. You can also choose your Business Profile locations. Google Ads may also suggest related locations that you can choose to target based on your current settings.
- You can also select locations to exclude in your campaigns if you don't want your ads to show in specific regions.
- Location targeting helps you focus your advertising to help find the right customers for your business, and will hopefully help you increase your profits as a result.
Keep in mind
Location targeting is based on a variety of signals, including users' settings, devices, and behavior on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these signals vary, 100% accuracy is not guaranteed in every situation.
As always, you should check your overall performance metrics to help ensure your settings are meeting your advertising goals and change them as needed.
