When you advertise with Google Ads, you link your online ads to your website. If you don't already have a website or a free local page with Business Profile, create one with the easy-to-use tools for free. If you don't want to create a website, you can create a Google Business Profile (optimized for your ad) with Performance Max campaigns, to encourage users to take action on a Google-hosted landing page.
If you are setting up your first campaign without a website, you have 2 main options available that we’ve mentioned in this article.
1. Create a new website with a website builder tool like Squarespace
Domain endings like .company, .photography, and .guru can help you find a meaningful name that stands out on the web. Website building providers offer features like secure, reliable hosting, e-commerce, customizable web templates, and mobile site management. No coding is required.
To continue having a website for your business, you could consider using a site builder, such as:
2. Use your Business Profile as a landing page
If you have a local business and don’t already have a Business profile, you can create one so that your ad can appear on Google Search and Maps. Learn more About Google Business Profile.
If you are creating an account on Google Ads and have a Business Profile, you can select 'Business Profile' (optimized for your ad), during the first step of the Google Ads signup flow. This allows you to drive users to a compelling ad destination without the need for a website.
