Change history allows you to revisit the changes that you’ve made to your campaign over the last 2 years. You can use this historical data to better understand what events may have led to the changes in your campaign performance. This article explains how to find and use change history in your account, and how to undo changes, when possible.
Review your change history
Note: Change columns will no longer be visible from the 'Campaigns' and 'Ad groups' pages. You’ll find historical information on the 'Change history' page in your Google Ads account.
- Go to Change history within the Campaigns menu
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- In the 'Change overview' tab, you'll find 3 tabs:
- By user: Shows the most recent change made to the account, and who made it.
- By campaign: Shows changes made to a campaign, including the volume of changes in a given period, a summary of the most recent changes and the option to filter the table by date or user.
- Performance: Shows an overview of your performance with insight annotations to help them improve.
- To review changes for a particular date range, select the dates in the upper right-hand corner.
- To select the scope of the changes you want to review, use the 'Views' bar on the top.
- If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon
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- Select All campaigns from the 'Views' bar to review changes applied to all of your campaigns.
- To review changes to an individual campaign, click that campaign’s name.
- To review changes made to a specific campaign type, select that campaign type.
- If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon
- To access the details of a change, click the arrow icon next to the change.
- Below the 'Change overview' table, you'll find several different change type filters. Click individual change types to filter the list below to show only changes from that type.
- Change type filters: You can click on a filter to reveal additional filter options. For example, if you click the 'Date' filter, you'll find a set of secondary filters that allow you to filter by date range, day of the week or month.
- To filter your change history, follow the instructions to filter your view of performance data.
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.The filter options are:
- Campaign – campaigns that changed
- Ad group – ad groups that changed
- Change type – filter by the type of change made
- User – filter by the user(s) who made changes
- Tool – filter by the tool used to make changes
- Item changed – filter by specific items changed
- Campaign experiment – filter by campaign experiments changed
View performance statistics for only affected campaigns or ad groups
From change history, you can filter your performance statistics to assess only the campaigns or ad groups that were affected by selected changes.
- Go to Change history within the Campaigns menu
- To find changes from a particular date range, select the dates in the upper right-hand corner.
- To select the scope of the changes you want to review, use the 'View' bar on the top.
- If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon
- If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon
- Select the changes that you’re interested in by selecting the boxes next to each change.
- Click Go to to reveal a drop-down that displays the number of ad groups or campaigns that have changed.
- Click ad group or campaign to access a filtered list of all campaigns or ad groups that changed.
Types of changes
You can find the following changes in your account change history:
- Ad: Actions taken to create, edit, pause, resume or remove an ad
- Asset: Actions taken to asset changes
- Audience: Changes to audience targeting
- Budget: Changes to your campaign's budget and budget allocations
- Bidding: Adjustments to your ad group, bid limit, strategy target bid, strategy type bid and keyword bids
- Conversions: Actions taken to create, edit or remove conversion actions
- Feed: Actions taken to create, remove or update the feed
- Language: Actions taken to target ads to specific languages
- Location: Changes to advanced location targeting
- Network: Changes to the ad network(s) that your campaign is targeting
- Other changes: Include changes to your account settings, such as your billing information, payment methods and notifications.
- Keyword: Actions taken to add, pause, resume or remove keywords; adjustments to a keyword-level maximum cost-per-click (CPC) bid or landing page
- Status: Actions taken to pause, resume or remove a campaign, ad group, keyword or ad
- Targeting: Adjustments to language and location targeting
In addition to changes made directly in your Google Ads account, your change history also displays changes made via automated rules, Google Ads API (AdWords API) and Google Ads Editor.
For your security, change history doesn't track password changes.
Undo changes
You can undo most types of changes that were made in the last 30 days. Undoing a change reverts the change to its previous state. If there are multiple changes listed in the same row, 'Undo' will revert all of these changes together.
Note: In some cases, you won’t be able to undo a change. This can occur if an associated item has been removed since the change was made or if someone else with access to your account has already undone the change since you last refreshed the page. Changes that can be undone will have an 'Undo' option in the 'User/Date and time' column. If a change can’t be reverted, the 'User/Date and time' column will read 'Changes can’t be undone'.
Here's how to undo changes in your account history:
- On your change history page, identify the row with the set of changes that you want to undo.
- Click Undo in the 'User/Date and time' column. A pop-up message will prompt you to confirm that you want to undo the changes.
- Click Undo.
- The 'User/Date and time' column should now read 'Changes undone'.
