Use segments in your tables

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Use segments to bring out what’s most important to you in your Google Ads tables. With segments, you can split your data into rows, and isolate exactly what you want to see. Your segment choices vary depending on which table of your Google Ads account you're viewing, but may include periods of time, click type, or device.

This article explains how to use segments.

Instructions

How to segment your table’s rows

  1. Sign in to your Google Ads account.
  2. Use the page menu to navigate to the table you’d like to segment.
  3. Click the segment icon Segment and select the data you want to isolate.
  4. To remove a segment, click the segment icon Segment and select None.

Columns may not show a value if you apply an incompatible segment. For example, conversion-based segments like “Conversion action” and “Conversion lag” work only with conversion-related columns like Conversions, All conv., and Conversion value. Hence, other columns like Clicks, Impr., and Cost will show a blank value “--” when a conversion-based segment is applied. This also includes columns that incorporate cost, such as Cost/Conv.

How to use different segment types to gain insights

Some segments can be found on almost every tab in your Google Ads account, while others are only available on particular tabs. In some cases, you may need to download a report to apply a particular segment to your data. Here are the available segment types and how you can use them:

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