Third-party pre-screen brand safety program is an independent, third-party verified safety solution for the Search Partner Network (SPN). This solution offers curated exclusion lists to meet your brand safety and suitability needs, providing an additional layer of protection on top of existing safety standards.
On this page
- Benefits
- Availability and target advertisers
- How it works
- Implementation and partner contacts
- Suitability features
Benefits
The third-party pre-screen program allows you to validate domains on the SPN before your ads serve, providing several key advantages:
- Pre-screen: Have a third party validate domains on the SPN before your ads serve.
- Independent validation: Gain independent verification of the entire SPN domain list from leading, cross-platform brand safety experts.
- AI-powered classification: An AI-powered classification engine that ensures all exclusions are aligned with established industry safety and suitability standards.
Availability and target advertisers
This solution is available globally for all Search Partner Network inventory within Google Ads. It is particularly beneficial for advertisers looking for third-party verification on Search Partner Network.
Third-party pre-screen brand safety program from Google Ads is available globally for all Search Partner Network inventory. It particularly benefits advertisers who require third-party verification on the network.
How it works
Google shares the full list of SPN domains with select third-party partners (DoubleVerify, Integral Ad Science, and Zefr) every week. These partners use proprietary technology to classify sites based on industry standards.
When classified, the partners package the domains they deem unsafe or unsuitable, categorized as low, medium, or high risk, into a recommended exclusion list for the advertiser.
Implementation and partner contacts
Advertisers should work directly with their third-party partner of choice for implementation.
Partner contact information:
- DoubleVerify: [email protected]
- Integral Ad Science: [email protected]
- Zefr: [email protected]
Suitability features
The pre-screen solution is part of a broader set of controls for the Search Partner Network, that includes:
- Full Placement Reporting: Offers transparency on where ads serve across SPN domains for Performance Max, Search, Shopping, and App campaigns.
- Content Suitability Center: Provides a centralized location where advertisers can exclude placements across Display, YouTube, and SPN.
