Full placement reporting for the Search Partner Network (SPN) provides complete transparency, showing you exactly where your Search, Shopping, and App ads are running with detailed, site-level data. This report gives you more control and insight into your ad distribution and helps you make more informed decisions about your campaign strategy.
This article explains what the Search Partner Network full placement report includes and how to access it.
On this page
- Benefits of placement report
- Contents of placement report
- How to access placement report
- Considerations for report data
Benefits of the placement report
- Complete transparency: Discover exactly which sites your ads have appeared on within the Search Partner Network.
- Deeper insights: Understand your ad distribution with detailed, site-level impression data.
- Greater control: Gain deeper insight into your campaign performance and overall ad strategy.
Contents of the placement report
The full placement report provides a list of all the network sites where your Search, Shopping, and App campaign ads have been shown for the time range you select. The report includes:
- Placements: The specific websites on the Search Partner Network where your ads ran.
- Impressions: The number of impressions your ads received on each specific site.
How to access the placement report
The Search Partner Network placement report is part of the Content Suitability Report.
- Go to Report editor within the Campaigns menu
.
- Scroll down to the “When and where ads showed” expandable menu and select Content suitability.
.The report will show a list of all the sites where your ads have run, along with impression data for the time range you select.
You can also access this reporting data through the Google Ads API:
- detail_content_suitability_placement_view
- group_content_suitability_placement_view
Consideration for report data
To make the report more manageable, data is only included for placements that meet certain performance thresholds. Placements that don’t meet these conditions won’t be included in the report. A site is only listed if it has met at least one of the following conditions during your selected time range:
- 5 or more impressions
- More than 0 clicks
- More than 0 video views
- More than 0 conversions
