Rewards is a program within Accelerate with Google that offers you personalised goals to help you improve your Google Ads campaigns, optimise your account and grow your marketing expertise. The program is currently available to eligible Google Ads users and will be rolling out to additional users throughout the year.
On this page
Benefits of Rewards
- Drive tangible business results: Receive personalised 'Account goals' tailored to the accounts that you manage. These recommendations, like adopting new campaign types or optimising bidding strategies, will guide you to unlock greater value and improve your campaign performances.
- Accelerate your professional growth: You can earn points by investing in your own career development. Complete 'Personal goals', including sharpening your technical skills to grow your Google Ads expertise.
- Earn exclusive, high-value prizes: The points you earn can be redeemed in a dedicated Rewards Store for items including Google hardware, premium merchandise and digital subscriptions.
- Manage your goals across accounts in one place: A consolidated, single-ledger view allows you to seamlessly track your progress. You can monitor your personalised goals, activities and point balances across all the different accounts that you manage, all in one convenient rewards dashboard.
How Rewards works
Rewards is designed to fit seamlessly into your daily workflow:
- Enrol: Sign in to Accelerate with Google and select the Rewards tab (only available for eligible users) where you can accept the Rewards Terms and Conditions to unlock your customised Rewards dashboard.
- Take action: Achieve your personalised goals that are tailored specifically to the ad accounts you manage and your professional development needs.
- Earn points: As you successfully complete these goals, you earn points that are credited directly to your individual Rewards account.
- Redeem: Redeem your accumulated points in the dedicated Rewards Store for exclusive prizes.
Types of goals in Rewards
In the Rewards program, you can earn points by completing 2 main categories of goals:
- 'Account goals' are customised recommendations designed to drive results for the specific Ads accounts that you manage. These include high-impact account optimisations and feature adoptions, such as launching new campaign types.
- 'Personal goals' reward you for investing in your professional capabilities.
Each goal has an expiry date. Meet all of the goal requirements before that date to earn your points. Not every user will have both goal types.
Rewards goals and points
Each quarter you can view your 'Points Available to Earn' by clicking into the 'Detailed view' of your Rewards dashboard. Your 'Points Available to Earn' are the number of points that you can earn from completing your personalised goals each quarter.
Here’s everything you need to know about getting your customised goals and building your point balance:
- Personalised goal assignments: You’ll receive a customised list of goals tailored specifically to the Google Ads accounts that you manage, as well as your own professional development.
- Track your progress: You can easily monitor your active goals, upcoming deadlines and your total accumulated points through a unified, real-time ledger on your Rewards dashboard within Accelerate with Google.
- Goal status: On each goal card, there is a status that indicates the state of your goal:
- Not started: No action has been taken by any practitioner towards completing the goal.
- In progress: You took the initial step towards completing the goal, however you are required to maintain the adoption for a prespecified time as indicated in the goal card.
- In progress by another user: Another user took action towards the goal, so if the other user completes all requirements, you will be ineligible to earn points.
- Expired: The goal was not completed by the deadline provided.
- Not maintained: The goal requirements for meeting the criteria following the initial adoption (e.g. maintaining the feature) were not met by you or another user.
- Completed: The goal was completed by the deadline and points will be awarded.
- Completed by another user: The goal was completed by another practitioner who also manages the account or campaign, so only that practitioner will earn points.
- Limits and expiry: Keep in mind that your earned points will expire 12 months from the date they are issued, so make sure that you redeem them for prizes before they expire.
Prizes in the Rewards Store
The Rewards Store features a curated, regularly updated catalogue of prizes designed to celebrate your success and support both your professional growth and personal lifestyle. You can redeem your points across several exciting categories including:
- Digital subscriptions to premium learning platforms and productivity tools (for example, Masterclass)
- New tech hardware (for example, Pixel phones)
- Premium lifestyle and wellness products (for example, espresso machines, fitness gear and trending everyday essentials)
Check the Rewards Store often, as the prize options are continuously refreshed.
For help with Rewards, contact Support.
