Qualifying responses help you to identify qualified leads and improve your overall lead quality by collecting details about a user's needs, interests, or purchase readiness before they submit a form. To add qualifying responses to your lead form assets, follow the instructions in Create lead form assets.
Benefits of qualifying responses in lead forms
Implementing qualifying responses in your lead form assets provides the following specific benefits:
- High quality leads: Qualified responses can be used to filter or segment leads based on user responses so you can identify users with the specific intent you’re targeting.
- Improved efficiency: Using qualifying responses helps you avoid spending time on low-quality or irrelevant submissions by gathering key qualifying details upfront.
How it works
When creating a new lead form or editing an existing one for a Search campaign, you can add a multiple-choice question from the provided list or suggest your own custom question (for example, "Which model are you interested in?"). You then select one or more of the multiple-choice answers to act as the qualifying response. Qualifying responses includes the following features:
- Tagging: When a potential customer submits the form with a qualifying answer, the submission is automatically tagged as a qualified lead.
- Reporting and data: For each lead submission, there will be a Lead stage in the data output routed to the advertiser's CSV, webhook, and API.
- Conversion tracking: When a qualifying response question is in an active campaign, the conversion type is automatically added to the Qualified lead goal under the specific conversion action: "Lead form - Response qualified (Google-hosted)."
