How to fix: Ineligible fulfillment for “build to order” offer

Update your vehicle fulfillment to “online” when the availability of the offer is “build to order”

If your vehicle ads are disapproved due to an ineligible fulfillment for “build to order” offers, it’s because the availability [availability] attribute is set to build_to_order but the vehicle's fulfillment [vehicle_fulfillment] attribute is not set to online. Google Merchant Center requires specific combinations of attributes to ensure a high-quality experience for your customers.


On this page


Why this issue is happening

For one or more of your products, you’ve submitted the value build_to_order for the availability [availability] attribute, but the vehicle's fulfillment [vehicle_fulfillment] attribute isn’t listed as online.

A "build to order" vehicle is defined as a car that hasn’t yet been manufactured or is customized upon purchase. By definition, a used or pre-owned vehicle cannot be "build to order" because it already exists in a specific, used state.

The issue looks like this in your data:

  • Availability: build_to_order
  • Vehicle Fulfillment: in_store (or not set to online)

When these 2 values are paired, the vehicle offer becomes disapproved, meaning it won’t appear to customers.


How to fix your issue

To resolve this issue, you need to align the availability[availability] and vehicle's fulfillment [vehicle_fulfillment]attributes.

Fix multiple products at once

  1. Go to Products in Merchant Center, then select the Needs attention tab.
  2. Use the filter icon above the table to find all products affected by your issue.
  3. Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.
  4. If the vehicle is correctly tagged as build_to_order under availability [availability] attribute, make sure the vehicle's fulfillment[vehicle_fulfillment] attribute is set as online.
  5. Reupload your corrected product data to Merchant Center using your chosen upload method.

Resubmit your product data

Note: To use the online fulfillment option, your account must be specifically allowlisted by Google. Submit a request using this form.

Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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