You can use negative keywords to help stop your Performance Max campaigns from serving for search queries that contain excluded terms on Search and Shopping inventory. In some cases, however, adding negative keywords can unexpectedly limit your reach, and result in missed opportunities for valuable conversions. Learn more about Negative keywords in Performance Max campaigns.
This article explains how to preview the potential impact of adding specific negative keywords to your campaigns in Google Ads.
On this page
- Benefits
- How to estimate the impact of adding negative keywords to your Performance Max campaign
- Frequently asked questions
Benefits
- Understand the potential impact of adding specific negative keywords to your campaign
- Refine inputs to achieve your marketing objective
How to estimate the impact of adding negative keywords to your Performance Max campaign
Follow the steps below to preview the impact of specific negative keywords on your campaigns.
- Go to Search Keywords within the Campaigns menu
.
- Select the plus button
to add new keywords.
- Note: You can preview impact for up to 10 keywords at a time.
- Add one keyword per line.
- Select Preview impact.
- Based on the predicted impact, you may wish to adjust your negative keywords before adding them to your campaign.
.Frequently asked questions
What campaign types is impact prediction available in?
What inventories does impact prediction apply to?
What information is shown in terms of predicted impact?
Predicted impact is shown as a percentage and includes the projected impact to conversions or conversions value, depending on your bid strategy.
Example
If a negative keyword you’ve added shows -10% conversion loss, this means that if your campaign previously got 100 conversions/day, adding this negative keyword would likely result in only 90 conversions/day.
What should I do with the results I find from impact prediction?
How many keywords can I predict impact for?
