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Why this issue is happening
An initial data quality review hasn’t been conducted for your account or you haven’t yet passed the initial data quality review. In order for your local inventory ads to begin serving, Google must verify that the inventory data submitted in your local product data source aligns precisely with the corresponding information displayed on your store-specific landing pages. This ensures data consistency and a seamless "online-to-offline" customer experience.
To be eligible for local inventory ads, your website and store data must meet the following requirements:
- Store-Specific information: Display the correct product price and availability for the specific store location associated with the user’s intent.
- Visibility: Make sure the product price and availability (e.g., "In stock at [Store Name]") are clearly visible upon loading the page. If using the Store-Specific Landing Page, this info should be easy to find without excessive scrolling.
- Price consistency: The price displayed on your landing page must match the price submitted in your local product inventory feed for that specific store code.
- Inventory accuracy: Products listed as "In Stock" in your feed must be available for purchase at the physical location. Statuses like “discontinued" are not permitted for active local inventory ad listings.
- Business profile alignment: Your store codes in the Merchant Center feed must perfectly match the store codes in your linked Google Business Profile locations.
- Local requirements: Meet all local legal requirements per region:
- Sales tax: Accurately reflect sales tax within your product pricing according to regional laws. Some regions require prices to include tax, while others expect it to be added at checkout.
- Disclosures & Warnings: Certain products may require specific legal disclaimers, warnings, or disclosures. Ensure these are present in your product data or on the associated landing pages as mandated by local consumer laws.
- Pricing Units & Measurements: For products sold by weight, volume, or length (e.g., groceries, liquids), local regulations often require displaying the price per standard unit (e.g., price per kg, per liter).
How to fix your issue
- Confirm that your product offers do not contain any attribute-level errors
- Navigate to Products > Needs Attention. Ensure that you filter for Marketing methods > Local inventory ads.
- Verify your Landing Page configuration
Ensure you have implemented one of the three local inventory ads landing page experiences correctly:
- Product pages with in-store availability: Allows you to send your customers to your product landing pages where a customer can browse the availability and price of products in different stores.
- Store-specific product pages with availability and price: Shows customers which store has the product and for what price..
- Product pages without in-store availability: Users land on a Google-managed page without your website needing to display in store availability and price on your website.
Next steps
After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.
Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.
