To get phone calls to your business, you can use call assets to encourage customers to call you by clicking or tapping your ad. You can set your ads to show only when your business can take calls, so you won’t miss an opportunity to connect with your customers. Learn more About call assets.
When a customer calls, they aren't just browsing — they’re ready to act. By selecting Phone Call Leads as your primary conversion goal, you're telling Google’s algorithms to prioritize users who are ready to purchase or book your service. This isn't just about traffic; it's about optimizing your budget for the high-value, human-to-human interactions that actually drive revenue.
On this page
- Choose the phone call leads conversion goal with new campaigns
- Choose the phone call leads conversion goal with existing campaigns
Choose the phone call leads conversion goal with new campaigns
Follow the steps below to set up a phone call leads conversion goal with new campaigns in Google Ads.
- Go to Campaigns within the Campaigns menu
.
- Select
to create a new campaign.
- Choose your campaign conversion goal.
- Under “Use these conversion goals to improve Leads”, select Add goal.
- Choose Phone call leads from the drop-down.
- Select Continue.
Choose the phone call leads conversion goal with existing campaigns
To choose the phone call leads conversion goal with existing campaigns, use the steps in updating your conversion goals. Make sure you have selected “Phone call leads” before you save the changes.
