The “Analytics” tab in YouTube Creator Partnerships lets you review both organic and paid performance metrics for all your linked creator videos and provides a comprehensive view of their impact.
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How the Analytics tab works
The Analytics tab shows a unified performance view, which means for any creator video linked to your Google Ads account, you can view both aggregated and individual linked video metrics like views, watch time, likes, comments, shares and engagement rate that can be adjusted by time.
How to navigate and use the Analytics tab
- Go to YouTube Creator Partnerships within the Tools menu and select the Analytics tab.
- In the analytics table, select the Linked videos performance tab to view performance by video or select the Creators with sponsored content tab to view performance by creator.
- To segment your analytics table, select the Segment icon, then select the either of the following:
- Time
- Device
- Organic and paid traffic
- Note: Organic and paid traffic metrics may appear lower than YouTube Video Watch page metrics due to reporting delays.
Note: This feature is enabled when you’ve successfully linked creator videos. Learn more about Product Linking: Link YouTube channels or videos and Google Ads accounts.
Related links
- About YouTube Creator Partnerships
- Sharing brand partner access to your video
- Product Linking: Link YouTube channels or videos and Google Ads accounts
- Creator partnerships boost
- How your data segments work
- YouTube Partner Program overview & eligibility
- Link YouTube channels or videos and Google Ads accounts
- Link a Google Ads account to Merchant Center
- Add paid product placements, sponsorships & endorsements
