The “Overview” tab in YouTube Creator Partnerships lets you explore suggested sponsored creator videos that you can link and promote as Creator partnerships boost.
On this page
- Eligibility requirements
- How the Overview tab works
- How to navigate and use the Overview tab
- How to send and approve Brand Partner Access requests
Eligibility requirements
The “Overview” tab is currently available in select markets and can be accessed if you meet the following requirements:
- Large Customer Sales (LCS) or Google Customer Solutions (GCS) assigned
- With over $1,000 USD in Demand Gen or YouTube spend in the previous year
How the Overview tab works
The Overview tab allows you to do the following:
- Preview suggested creator videos: You can find a selection of YouTube videos and Shorts and watch them in expanded view.
- Note: Suggested creator videos feature a partnership with your brand. These suggestions are based on various signals such as the Google Ads account name, linked YouTube channels, and sponsorship indicators like “#sponsored”.
- Send Brand Partner Access requests: This allows you to send a linking request to a YouTube creator so you can use the video in your Creator partnerships boost and access organic performance metrics. Learn more about Product Linking: Link YouTube channels or videos and Google Ads accounts. Brand Partner Access allows you to:
- Run Creator partnerships boost with co-branded ads layout.
- Access performance data (paid and organic) in the “Analytics” tab of YouTube Creator Partnerships.
- Enable creation of new data segments based on the organic viewership of the linked creator video that can be used for campaign targeting or as seed lists for lookalike audiences.
- Promote a creator video: This allows you to easily use the video to start a campaign.
- Note: You’re responsible for obtaining the rights to use the creator video as an ad. It may require a separate agreement with the creator or other rights holder.
How to navigate and use the Overview tab
- Go to YouTube Creator Partnerships within the Tools menu and select the Overview tab.
- In the “Promote sponsored creator videos mentioning your brand” card, you can find video previews that feature a partnership with your brand.
- Select the video to watch it in an expanded view.
- To watch the video on YouTube, select the video preview and the YouTube button at the bottom right-hand corner to open a new tab with the video.
- You can also select the share icon
at the top right-hand corner to get the URL to the uploaded video.
- To send a linking request which unlocks video audience data, better reporting, and using the video as a partnership ad, select the link icon
at the top-right corner of the video preview. The link icon
- Note: You should send a request to link the creator video to your Google Ads account. The YouTube creator may accept the request, enabling you to use the video in your Google Ads campaign. Google isn't involved in your agreement with the YouTube creator. You're responsible for securing the rights to use the video as an ad, which may require a separate agreement with the creator or other rights holders.
- If you want to use these videos in an ad campaign, select the Promote button to open ad campaign selection.
- Select the Copy URL button, then you can paste the video link to an ad campaign of your choice.
- You can also select the Start campaign button to start making your campaign.
- Select Copy URL or Start campaign to initiate the video linking process with the creator.
- To give feedback on videos suggested, select the Feedback icon
at the top right-hand corner of the video preview. Select Send feedback.
- A side panel should appear for your input. Write a description on the issue, and our team will aim to quickly resolve the issue. Select Send in the bottom right-hand corner when you’re done.
at the top right-hand corner to get the URL to the uploaded video.How to send and approve Brand Partner Access requests
Brand Partner Access lets you partner with YouTube creators to use their videos and improve performance with Creator partnerships boost. Brand Partner Access suggestions show you videos that were used in your previous campaigns, or videos that creators have requested to link to your Google Ads account.
- In the “Send and approve Brand Partner Access requests” card, you'll find suggested videos that have been used in your ad campaigns.
- Choose a video suggestion and click Link video to send a linking request to the YouTube creator. You can also select the Link all videos button to send a linking request to all suggested videos.
- Note: You’re responsible for obtaining the rights to use the video as an ad. It may require a separate agreement with the creator or other rights holder.
- In the ”Link YouTube videos by YouTube creator” slide panel, select the Link button at the bottom.
- Note: This step is only applicable if you select the Link all videos button.
- To check all your linked videos and requests, go to Data Manager.
Related links
- About YouTube Creator Partnerships
- Sharing brand partner access to your video
- Product Linking: Link YouTube channels or videos and Google Ads accounts
- Creator partnerships boost
- How your data segments work
- YouTube Partner Program overview & eligibility
- Link YouTube channels or videos and Google Ads accounts
- Link a Google Ads account to Merchant Center
- Add paid product placements, sponsorships & endorsements
