Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorised activity by requiring a second account administrator to verify high-risk changes. Sensitive actions like adding users or changing user roles will prompt other administrators of your account to approve these changes.
This article explains how multi-party approval works and how to manage multi-party approval requests in your account.
On this page
- Get started with multi-party approval
- About the approval process
- Review multi-party approval requests
Get started with multi-party approval
Multi-party approval secures your account by requiring another administrator's approval for sensitive actions. This can help to block hijacking attempts and unauthorised actions from occurring on your account.
High-risk actions like adding a new user, removing an existing user or changing user roles will require approval from a second administrator to complete.
About the approval process
When you make a high-risk change to an account, a request is sent to another administrator for approval. All eligible administrators of your Google Ads account will receive an in-product notification to review these changes. Emails aren’t currently sent for multi-party approval.
Administrators have 20 days to approve or reject a request before it expires. Requests are automatically blocked if they aren’t acted upon within 20 days. If the action is still necessary, restart the process to generate a new approval request.
There are currently 3 request statuses for multi-party approval. These statuses will show next to any actions taken in the account:
- Complete: The action was reviewed and approved by an administrator. The action takes effect and the initiator is notified.
- Denied: The action was reviewed and rejected by an administrator. The proposed action is blocked.
- Expired: If no action is taken within 20 days, the action is blocked.
Review multi-party approval requests
Approve or reject a request
After a request is submitted, another administrator must review and accept the request for it to take effect. Here’s how to review your pending requests:
- Go to Access and security within the Admin menu
.
- In the 'Pending invitations' menu, select Review request.
- Review the details of each request. Select Approve to approve the request, and Deny to reject it.
.Revoke a request
If you need to revoke a pending request that you initiated, follow the steps below. Note that you can only revoke a request if it hasn’t already been approved or denied by another administrator.
- Go to Access and security within the Admin menu
- In the 'Pending invitations' menu, select Revoke request next to a request that you’d like to cancel.
This will delete the notifications associated with the request for all other administrators.
