The top combinations report will give you insights into your App campaigns and help you make more informed decisions. This tool provides deeper insights into how your assets perform and work together to drive results.
This article explains the new features and how to use the top combinations report.
On this page
- Benefits of enhanced creative reporting
- About the top combination report
- How to view your top combinations
- FAQs
Benefits of enhanced creative reporting
Enhanced creative reporting helps inform your campaign decisions:
- Gain more transparency: View all the assets running in your campaign.
- Inform your creative strategy: Discover which text, images, and videos work best together and get new ideas for future assets by reviewing what Google’s systems generate.
- Optimize your asset mix: Use the top combination report to understand which ad variations resonate most with your audience, helping you focus on creating high-impact assets.
- Increase trust in automation: Get a clearer picture of how Google's technology works to improve your campaign's reach and effectiveness.
About the top combination report
The top combination report shows you variations from your App campaign that are the most effective at driving results. It’s organized to show your top-performing combinations:
- Top image combinations: Ads that feature an image asset.
- Top video combinations: Ads that feature a video asset.
- Top text-only combinations: Ads that don’t include an image or video.
For each section, the report displays the top 6 combinations based on performance. You can use the Preview Ad feature to view how combinations appear to customers.
How to view your top combinations
- Go to Campaigns within the Campaigns menu
.
- Select your App campaign.
- Under “Assets”, select Combinations.
FAQs
Why don't I have a specific combination of assets in the top combination report?
The report is designed to show only the top 6 best-performing combinations for each category (image, video, and text-only). If a combination isn't listed, it means other combinations performed better during your selected time period.
What if my combination report is empty?
The report requires sufficient performance data to determine the "top" combinations. If your campaign is new or has low volume, the report may be empty. Ensure your campaign's assets are approved and have been serving long enough to accumulate data.
