How to use Hotel Centre feeds in your Demand Gen campaigns

You can link your Hotel Centre feeds to your Demand Gen campaigns to serve relevant travel ads on YouTube. This enables you to enrich your Demand Gen ads with valuable data like hotel property information, pricing and images, which helps increase ad engagement and performance.

This article explains how to attach Hotel Centre feeds in your Demand Gen campaigns and its benefits.

On this page

Benefits of using Hotel Centre feeds
Prepare for success: Requirements to use Hotel Centre feeds
How it works
FAQs

Benefits of using Hotel Centre feeds

Improve ad engagement and performance: Tailored ads powered by Google AI can help you find and convert potential consumers with dynamic creatives, which feature pricing and images, that grab attention and encourage action in the right moment. Advertisers who added Hotel Centre feeds to their Demand Gen campaigns found an increase in click-through rates and conversions compared to those with standard Demand Gen campaigns alone.
High-performing and targeted ad experiences: Unlock new demand from more than 3 billion users on YouTube with effective, high-performing feeds-powered travel ads that encourage users to continue and complete their travel research with the goal of incremental bookings.

Prepare for success: Requirements to use Hotel Centre feeds

Before you can use Hotel Centre feeds in your Demand Gen campaigns, make sure that you have the following:

An active Hotel Centre account
Linked Hotel Centre account and Google Ads account

Learn more about Product linking: Link Hotel Centre and Google Ads.

How it works

When you attach a Hotel Centre feed to your Demand Gen campaign, it allows your campaign to use your inventory data for better ad creation and targeting. The system automatically builds dynamic ads that use your property images, names and prices, helping them reach potential travellers on YouTube.

When you browse travel-related content on YouTube, the campaign can serve a highly relevant ad that features a curated list of your hotels. These ads will match your interests and include up-to-date pricing and visuals from your feed.

How to attach a Hotel Centre feed to Demand Gen campaigns

Go to Campaigns within the Campaigns menu .
If you’re creating a new Demand Gen campaign, follow the steps on how to create a Demand Gen campaign.
If you have an existing Demand Gen campaign, select the gear icon next to the campaign name.
In the 'Hotel feeds' card, toggle the Run a hotel feed with this campaign and select your Hotel Centre account.
- Note: Hotel feeds are turned on by default if you have a Hotel Centre feed account attached to your Google Ads account.
(Optional) In the 'Choose hotel groups' card in your selected ad group, select Specific hotels and choose which hotel to show in your ads.
- Note: All hotels are selected by default.
When you create your ads, the 'Video and hotels ad' is pre-selected.
- Note: Your hotel feed will only appear in ads served on YouTube, while Discover will show a video ad without the feed. If you select 'Single image ad' or 'Carousel image ad', your hotel feed won’t show.
Select Go to review and review your campaign details.

Note: Only one feed type can be attached per Demand Gen campaign. This means that you can’t attach both Hotel Centre feed and Google Merchant Center feed to the same campaign. While you can't remove your Hotel Centre feed after you’ve attached it to a campaign, you can still pause your Hotel Centre feed.

How to pause a Hotel Centre feed-enabled Demand Gen campaign

Go to Campaigns within the Campaigns menu .
Pause the Demand Gen campaign enabled with the hotel feeds, follow the steps on how to enable, pause or remove a campaign.
Select the gear icon next to the campaign name.
In the 'Hotel feeds' card, switch the Run a hotel feed with this campaign toggle to off.
Select Save.

Note: You can’t pause hotel ads in an active Demand Gen campaign. To stop them, pause your current campaign and build a new one with the same settings, ensuring that you turn off the hotel feeds.

Availability

Hotel Centre feeds on Demand Gen is currently available on YouTube in the following surfaces:

Watch Next (Desktop and mobile)
Home feed (Mobile)
Shorts (Mobile)

Reporting

Hotel-level reporting is available through the report editor in the Hotel Centre. Demand Gen provides reporting for impressions and clicks at the following levels:

Campaign
Ad group

We define a 'click' as an action on the Hotel Grid that directs the user from the ad campaign to the product landing page.

FAQs

Can I use both a Google Merchant Center feed and a Hotel Centre feed in the same campaign?

No, you can only attach one feed type per campaign. If you want to use a Hotel Centre feed, you can’t have a Google Merchant Center (Shopping) feed attached to the same Demand Gen campaign.

How is this different from using a business data feed?

When you use your Hotel Centre feeds, it allows you to connect directly to your hotel listing, price and availability and point of sale data. This eliminates the need to manually create and update separate business data feeds for your campaigns.

Why can't I find reports for Gmail or Discover?

Hotel Centre feeds on Demand Gen is currently available in the following YouTube surfaces:

Watch next
Home feed
Shorts

Performance reporting is limited to these YouTube placements and we expect to expand placements and reporting on these placements in the future.

Where can I access hotel-level reporting?

You can access hotel-level reporting through the report editor in Hotel Centre.

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