How to use Hotel Center feeds in your Demand Gen campaigns

You can link your Hotel Center feeds to your Demand Gen campaigns to serve relevant travel ads on YouTube. This enables you to enrich your Demand Gen ads with valuable data like hotel property information, pricing, and images, which helps increase ad engagement and performance.

This article explains how to attach Hotel Center feeds in your Demand Gen campaigns and its benefits.

On this page

Benefits of using Hotel Center feeds
Prepare for success: Requirements to use Hotel Center feeds
How it works
FAQs

Benefits of using Hotel Center feeds

Improve ad engagement and performance: Tailored ads powered by Google AI can help you find and convert potential consumers with dynamic creatives, which feature pricing and images, that grab attention and encourage action in the right moment. Advertisers who added Hotel Center feeds to their Demand Gen campaigns found an increase in clickthrough rates and conversions compared to those with standard Demand Gen campaigns alone.
High-performing and targeted ad experiences: Unlock new demand from more than 3 billion users on YouTube with effective, high-performing feeds-powered travel ads that encourage users to continue and complete their travel research with the goal of incremental bookings.

Prepare for success: Requirements to use Hotel Center feeds

Before you can use Hotel Center feeds in your Demand Gen campaigns, make sure that you have the following:

An active Hotel Center account
Linked Hotel Center account and Google Ads account

Learn more about Product Linking: Link Hotel Center and Google Ads.

How it works

When you attach a Hotel Center feed to your Demand Gen campaign, it allows your campaign to use your inventory data for better ad creation and targeting. The system automatically builds dynamic ads that use your property images, names, and prices, helping them reach potential travelers on YouTube.

When you browse travel-related content on YouTube, the campaign can serve a highly relevant ad that features a curated list of your hotels. These ads will match your interests and include up-to-date pricing and visuals from your feed.

How to attach a Hotel Center feed to Demand Gen campaigns

Go to Campaigns within the Campaigns menu .
If you’re creating a new Demand Gen campaign, follow the steps on how to Create a Demand Gen campaign.
If you have an existing Demand Gen campaign, select the gear icon next to the campaign name.
In the “Hotel feeds” card, toggle the Run a hotel feed with this campaign and select your Hotel Center account.
- Note: Hotel feeds are turned on by default if you have a Hotel Center feed account attached to your Google Ads account.
(Optional) In the “Choose hotel groups” card in your selected ad group, select Specific hotels and choose which hotel to show in your ads.
- Note: All hotels are selected by default.
When you create your ads, the “Video and hotels ad” is pre-selected.
- Note: Your hotel feed will only appear in ads served on YouTube, while Discover will show a video ad without the feed. If you select “Single image ad” or “Carousel image ad”, your hotel feed won’t show.
Select Go to review and review your campaign details.

Note: Only one feed type can be attached per Demand Gen campaign. This means that you can’t attach both Hotel Center feed and Google Merchant Center feed to the same campaign. While you can't remove your Hotel Center feed after you’ve attached it to a campaign, you can still pause your Hotel Center feed.

How to pause a Hotel Center feed-enabled Demand Gen campaign

Go to Campaigns within the Campaigns menu .
Pause the Demand Gen campaign enabled with the hotel feeds, follow the steps on how to Enable, pause or remove a campaign.
Select the gear icon next to the campaign name.
In the "Hotel feeds" card, switch the Run a hotel feed with this campaign toggle to off.
Select Save.

Note: You can’t pause hotel ads in an active Demand Gen campaign. To stop them, pause your current campaign and build a new one with the same settings, ensuring you turn off the hotel feeds.

Availability

Hotel Center feeds on Demand Gen is currently available on YouTube in the following surfaces:

Watch Next (Desktop and mobile)
Home Feed (Mobile)
Shorts (Mobile)

Reporting

Hotel-level reporting is available through the Report Editor in the Hotel Center. Demand Gen provides reporting for impressions and clicks at the following levels:

Campaign
Ad group

We define a "click" as an action on the Hotel Grid that directs the user from the ad campaign to the product landing page.

FAQs

Can I use both a Google Merchant Center feed and a Hotel Center feed in the same campaign?

No, you can only attach one feed type per campaign. If you want to use a Hotel Center feed, you can’t have a Google Merchant Center (Shopping) feed attached to the same Demand Gen campaign.

How is this different from using a business data feed?

When you use your Hotel Center feeds, it allows you to connect directly to your hotel listing, price and availability, and point of sale data. This eliminates the need to manually create and update separate business data feeds for your campaigns.

Why can't I find reports for Gmail or Discover?

Hotel Center feeds on Demand Gen is currently available in the following YouTube surfaces:

Watch Next
Home Feed
Shorts

Performance reporting is limited to these YouTube placements and we expect to expand placements and reporting on these placements in the future.

Where can I access Hotel-level reporting?

You can access Hotel-level reporting through the Report Editor in Hotel Center.

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