Google Ads offers recommendations when you create Apps campaigns to make sure your campaigns are set up for success.
These tips help you optimize your ads before they launch and make it easier to follow advertising best practices. This article explains about recommendations in App campaign construction, how they can benefit your campaigns, and how to use them.
On this page
Benefits of campaign recommendations
During campaign creation, recommendations are shown to help you strengthen your ads.
- Improve campaign performance: Campaigns with a more diverse set of assets are more likely to perform well across Google’s network. Recommendations help you to build out these assets.
- Proactive optimization: Recommendations identify potential issues before you begin your campaign. This includes feedback on advertising best practices which helps you save time and launch ads optimally.
- More effective ad spend: Recommendations make sure your ads are well-constructed and have strong assets. This reduces the risk of poor initial performance and can lead to a better return on investment.
Get started with App campaign recommendations
Recommendations show throughout App campaign construction. If you miss any, they also appear at the end in the “Recommendations” section of Campaign Review.
Add video asset
Campaigns with video assets generally perform better than those without. This recommendation will show if you currently have no video assets attached to your campaign.
It displays in the “Ad group” section of campaign construction.
Improve app’s ad strength
This recommendation only shows in the “Campaign Review” section if applicable to your campaign. This recommendation encourages you to add more headlines and descriptions to your campaign to improve its ad strength.
Add video bumper
This recommendation might appear if you run a Video reach campaign or opt into Engaged-view conversions. Bumper ads are under 7 seconds, and perform well in these situations.
You’ll find this recommendation under the “Ad group” section of campaign construction.
Add video orientation
Adding videos of different orientations provides better ad coverage for your campaign. This recommendation appears in the “Ad group” section of campaign construction.
App attach feed
If you have an existing data feed attached to other App campaigns in your account, this recommendation may appear in the 'Data feed' box during campaign creation. Check the box and select a data feed to attach to your campaign.
Target ROAS opt-in
Target ROAS is a bidding strategy that predicts the value of every potential conversion and adjusts your bids to maximize the return on investment. This recommendation may appear in the "Bidding" section if your account has a sufficient history of conversions with recorded values.
FAQs
Do I have to follow these recommendations before I can publish my campaign?
No. These recommendations aren’t mandatory. However, these recommendations follow advertising best practices and are provided to help you create strong campaigns that perform optimally.
I added a video, and the 'Add video asset has turned into 1 to Add video orientation. Why?
After you meet the basic requirement of adding a video, Recommendations then provides more advanced tips. Adding videos in different orientations help your ads show effectively on all types of devices and placements.
I ignored a recommendation during setup and now I am viewing it on my main Recommendations page. Why?
We offer these recommended optimizations during campaign setup. If not implemented, the system will create it for your active campaign so the recommendation isn’t lost. You should be able to view it appear on your main Recommendations page shortly after you publish your campaign.
