The asset report lists each asset used in a Display campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove or improve. This report helps you focus on creating assets that deliver better performance. It also gives you an indication of when to create new assets that drive better performance based on similar assets.
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Get started
You’ll need to set up a Display campaign to view your asset report. Learn more about display ads and the Google Display Network.
How it works
Asset reporting allows you to check how your assets are performing at multiple levels: As a single asset, an asset group, a campaign or across several campaigns at the same time.
This article provides a high-level overview of asset-level reporting. Refer to the related articles to learn more about asset-level metrics and asset reporting for display ads and campaigns.
Asset reporting for your Display campaigns
To review the performance of all assets within a Display campaign or across all Display campaigns, follow these instructions:
- Go to Assets within the Campaigns menu.
- In the 'Assets' page, select the Performance tab.
- Above the statistics table, select the Columns icon
, then select Modify columns in the drop-down menu.
- Browse the available metrics and click the box next to the metrics that you want to include in your report.
- When done, select Apply.
, then select Modify columns in the drop-down menu.Evaluating individual asset performance
Detailed performance metrics are also available at the individual asset level, for both user-uploaded assets and assets created with text customisation. Learn more about asset-level metrics.
