Set up Google tag gateway for advertisers using Akamai

If you use Akamai as your content delivery network (CDN), you can set up Google tag gateway for advertisers in the Google tag by integrating with your Akamai account. The integration with the Google tag gives you greater control over your data, improving the accuracy of your Google Analytics reporting and driving conversions uplift.

What is Google tag gateway for advertisers?

Google tag gateway for advertisers allows you to deploy a Google tag using your own domain, enhancing data privacy and improving signal measurement recovery. Unlike standard setups where tags are requested from a Google domain, Google tag gateway for advertisers loads the tag from your domain and sends measurement events to your domain, where they are forwarded to Google.

Before you begin

You have the Google tag (for example, i-gno/re-d123, AW-456) running on your website.

Sign in to your Akamai account and grant permissions to Google to set up Google tag gateway for advertisers.

Enabling this feature affects Google tag firing behavior. If your current tag behavior is impacted by user consent actions, adopt Consent Mode and review your consent settings to ensure your preferences are respected. Learn more About consent mode.

Set up Google tag gateway for advertisers

Step 1 of 3: Open the Google tag settings

Step 2 of 3: Configure your Google tag settings

1. In Admin, select Google tag gateway.
2. In the “Google tag gateway” screen, click Continue.
3. In the “Check compatibility” section, scan your site or select Akamai.
   • Note: You’ll need admin access to your Google tag and your content delivery network to run Google tag gateway.
4. Click Configure in Akamai to log in to your Akamai account.

Step 3 of 3: Deploy and deliver Google tags within your existing properties in Akamai

1. Sign in with your Akamai account.
2. In the Akamai Control Center, search for each property that you want to add the Google tag gateway for advertisers behavior to or set criteria and behaviors from scratch, without a template.
   1. Under “CDN”, Select Properties.
   2. Under the “Property Configuration Settings” section, click +Rules to set criteria and behaviors from scratch.
      • If you want to edit a behavior, select it in the expanded view of the rule, then edit its options.
   3. Under the “Blank Rule Template” section of the “Add new Rule” screen, enter Google tag gateway.
   4. Click Insert Rule.
   5. In the Rules tab of “Google tag gateway”, under the “Criteria” section, click +Match.
   6. Input your hostname.
   7. In the “Behaviors” section, click the +Behavior drop-down and select Standard property behavior.
   8. Add a behavior for this rule. From the list of behaviors, select Google Tag Gateway.
   9. Click Insert Behavior.
   10. In the “Behaviors” section, enter the Google tag ID.
   11. Click Save.
3. Activate the behavior.
   1. In the "Property Manager Editor” section, click the Activate tab.
   2. In the panel for the network that you want to activate, click Activate v# on Production.
   3. After verification, click Activate v# on Production.

Learn more about the Akamai TechDocs implementation steps.

Results

After you successfully set up Google tag gateway for advertisers with the Google tag using Akamai, an "Active" status will display next to each website domain where Google tag gateway for advertisers is running.

If there was a problem during setup, you’ll be presented with the option to try again. If you continue to receive an error message, you should set up Google tag gateway for advertisers from the Akamai interface instead of the Google tag interface.

If your website isn’t compatible or detected with Akamai, you can set up Google tag gateway for advertisers manually.

Validate the Google tag gateway for advertisers set up from Tag Assistant

You can confirm if your Google tag gateway for advertisers setup is working correctly by using Tag Assistant.

Verify where the script is loaded from by following these steps:

1. Ensure that your Google Tag Manager container has at least one tag that fires.
2. Open Tag Assistant and enter your website URL to create the connection.
3. Navigate through your website to trigger tags.
4. In the Summary > Output > Hits Sent tab, verify that the hits are routed to your measurement path.

Deactivate Google tag gateway for advertisers

1. In the “Google tag gateway” screen, click Configure.
2. Click Delete to detach Akamai from your Google tag and remove the Google tag gateway for advertisers configuration.