About suggested assets

You can find, review and add/dismiss assets suggested by Google AI from the suggested assets review space in Google Ads. Using suggested assets can help you to improve your campaign performance and stay in full control of the assets serving in your ads.

On this page

• Benefits
• When to use suggested assets
• Added assets
• Frequently asked questions

Benefits

• Choose your control level: You can manually review each suggested Google optimised asset before it appears in your ads, even if you opt out of fully automated asset optimisation. Once you're confident that Google optimised assets are good for you, you can opt into fully automated asset optimisation features from the campaign setting.
• Strengthen performance with Google AI: You can use the power of Google AI by reviewing new assets generated for you that are optimised to improve your campaign performance. Learn more about generated images in Google Ads.
• (Coming soon) Quickly review and share assets: You can easily bulk add, dismiss or download suggestions from the review space. Downloaded suggestions can also be shared with others for feedback and approvals.
• Maintain brand standards: Suggested image and video assets are generated with your brand in mind, which means they'll adhere to the brand colours and fonts that you've set up using the brand guidelines feature. Learn more about brand guidelines.

When to use suggested assets

If you opted into the asset optimisation feature, Google AI continuously generates assets with the goal of boosting your account's campaign performance. These suggested assets don't need to be reviewed before saving and can always be accessed from the 'Asset report'.

Consider using suggested assets in the following scenarios:

• You want to review and approve asset suggestions that are created by Google AI before they begin serving.
• You want to discover new asset types or to leverage assets that don’t have asset optimisation control.
• You want to mix and match assets that you’ve created and Google AI-generated assets without turning on fully automated asset optimisation features.

Where you can find suggested assets

To find suggested assets from your campaign’s asset groups, use the following steps:

1. Navigate to your campaign’s asset group.
2. In the asset reporting table, select the new tab for suggested assets.
   • Note: A red dot appears on the 'Suggested assets' tab when the tab has suggested assets.
3. In this tab, you will see a list of assets suggested for your campaign.
4. Review each asset. You can add or dismiss assets individually or in bulk.

To find suggested assets directly from your campaign, use the following steps:

1. Go to Campaigns within the Campaigns menu .
2. On the 'Campaigns' page, select your Performance Max campaign.
3. Select the Asset groups tab from the sidebar.
4. Select View asset details in the 'Asset' column.
5. Select the Suggested assets tab.
6. Select + Add to add a suggested asset to the asset group.

You can review each asset and choose to add or dismiss it individually or in bulk. Rejected assets won't be suggested again for the same campaign. The list of suggested assets automatically updates if you make changes to your campaign, such as updating your asset groups or as Google's generation technology gets better.

Added assets

Before you begin using suggested assets, make sure that you review the following details.

Added assets count as advertiser-created

Assets that you add through the suggested assets tab are treated as advertiser-created assets, not Google AI assets. This means they'll count towards the maximum number of assets that you can upload into a single asset group. If you reach the maximum allowed number, you'll need to remove existing assets to add more.

You own and control added assets

When you add an asset from suggested assets, you have full ownership and control over it, just as if you had uploaded it yourself. If you reject an asset, it won’t be suggested again for the same campaign. Keep the following in mind:

• Reporting: Added assets are treated as standard, advertiser-provided assets in your performance reports.
• Source: They'll show 'Advertiser' as their source in asset reports.
• Asset limits: They count toward the asset quantity limits for your asset group or ad.
• Management: You manage the asset completely. You can edit or remove it at any time, and it will appear in your asset library for reuse. Google won't automatically delete an added asset, even if the original asset it was based on (for example, a full-length video that was trimmed to a shorter length) is removed from the campaign.

Suggested assets and full asset automation

Keep the following in mind about suggested assets and asset automation:

• Suggested assets work with your existing asset optimisation settings.
• If you've opted into asset optimisation controls, like text customisation or image enhancements, those assets will automatically add to your campaigns. They won't show up in suggested assets for review.
• Suggested assets are still available even if you use full automation. It might suggest assets from new Google AI technologies that don't yet have an asset optimisation control. In these cases, Google won't automatically serve these assets, but will suggest them for you to review.
• While suggested assets give you more control, we recommend opting into full asset optimisation to get the most real-time performance benefits from Google AI.

Frequently asked questions

Related links

• About assets
• About Performance Max campaigns