Setting brand guidelines for your campaigns allows you to control how your brand is represented in your Demand Gen campaigns, which include brand font and colours. This helps you easily create and manage your ads to ensure a consistent look and feel that adheres to your brand identity.
On this page
Benefits
- Ensures consistency: Brand guidelines help simplify the way you create, update and customise your ads while you stay true to your brand identity. This can help represent your brand authentically and consistently.
- Saves time and effort: With brand guidelines, you can reuse brand assets and controls that are relevant to your brand identity across all your Demand Gen campaigns.
How it works
You can set your brand guidelines to your Demand Gen campaigns at the campaign level. It can be modified during or after campaign constructions. Below are the brand controls found in your brand guidelines.
Brand controls
| Brand controls | Status | Eligible formats |
|---|---|---|
| Primary and secondary colours (as a pair) | Optional |
|
| Font | Optional |
|
Pre-filled values
Your brand controls can be pre-filled. Google AI will infer font and colours from your final URL and recommend them to you in Google Ads. However, you will have to manually confirm or modify these values. If you can’t find these recommendations, Google AI may not have been able to detect font or colour recommendations from your final URL. All subsequent times you use a given final URL, the most recently used brand controls associated with your final URL will be applied automatically.
| Brand controls | Default value |
|---|---|
| Colours |
|
| Font |
|
