How to fix: Address not recognized as a business

Create or update your Google Business Profile to match your store's address, then resubmit your store data

If your stores are disapproved because the address isn't recognized as a business, it means our system can't find a corresponding Google Business Profile. This article explains how to fix this by creating or updating your Business Profile.


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Why this issue is happening

This error occurs when the geocoding service successfully processes your store's address, but the store matching service cannot find any corresponding geographical features for your store data source entry. In simpler terms, our system is unable to recognize your provided address as an existing business listing.


How to fix your issue

To resolve this issue, you need to make sure that there is a Google Business profile associated with this address. Having an accurate and claimed Google Business profile is crucial for our services to correctly identify and match your store.

Learn how to verify and claim your Google Business profile.

Fix multiple stores at once

  1. Go to Data sources in your Merchant Center Settings.
  2. Select the Point of sale sources tab.
  3. Select your store data source.
  4. Select the download icon pic of download icon at top of tableto download a list (.csv) of all affected stores.
  5. Cross-reference the downloaded list with your uploaded store data. Ensure the related Google Business Listing is claimed and update the store name, store address, phone number and website URL for each affected store in your data source to align with a valid, well-formed name, address, phone number and website URL of the claimed Google Business Listing, ensuring consistency for geocoding and store matching.
  6. Reupload your corrected store data to the Merchant Center using an upload method of your preference.

Next steps

After making the requested changes, check that you’ve fixed the issue by making sure the issue is no longer listed under the “What needs attention” column of “Your POS store file” table of your store data source page.

Keep in mind: It may take 24-72 hours for your change to be reflected on the product’s “Needs attention” page, to resolve a “Missing valid store code” error for example.

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