Ads Adviser is an agentic conversational experience built with Gemini in Google Ads designed to help maximise your performance based on your unique business goals. Ads Adviser can help you get personalised answers to your questions, understand and improve your campaign performance, troubleshoot performance or ads policy related issues, and suggest new text and image creatives.
Ads Adviser is currently in beta and will become available for all English language advertisers later this year.
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How it works
Ads Adviser is optimised for Google Ads, and can understand your questions and provide a personalised response. It can help you identify areas of improvement, troubleshoot issues impacting your campaign performance and implement the suggested changes with your approval.
Follow the steps below to access Ads Adviser:
- In your Google Ads account, select the Ads Adviser
icon in the top right-hand corner that says 'Ads Adviser-Beta'. (If your account is eligible, you’ll have the option).
- This opens the Ads Adviser window on the right panel.
- Type your query into the Ads Adviser.
- Ads Adviser may need a moment to process your request.
- Generated images are either sourced from your landing page or generated by Google AI.
- In some scenarios, Ads Adviser may not generate responses that are accurate or relevant. You can use the thumbs up and thumbs down buttons to provide the product team with feedback on each response.
- It’s your responsibility to ensure that the suggestions you accept are accurate and relevant before implementing them in your account.
Examples of what Ads Adviser can help you with
| Theme | Activities | Example queries |
| Performance monitoring | Generate reports for campaign performance |
'How did my search campaign perform week over week?' or 'Tell me which campaign drove the most conversions on mobile this month.' |
| Understand the reasons behind performance changes |
'Why did my branded campaign’s clicks decrease?' or 'What drove higher conversions?' or 'When were bids changed for this campaign?' |
|
| Troubleshoot ad serving issues | Troubleshoot performance issues |
'What is causing my campaign performance to drop?' or 'Why do I see a big drop in conversions?' |
| Understand Google Ads policies and troubleshoot policy violations |
'Can you tell me why my ad is disapproved? What do I need to do in order to fix it?' |
|
| Get assistance with identity verification-related issues |
'Can you help me with the identity verification process? I don’t understand what I need to do in order to complete the process.' or 'Can you confirm I’ve submitted all documents required?' |
|
| Get billing support |
'How do I pay for an overdue payment?' or 'Why did my payment fail?' or 'How do I create a new account budget?' |
|
| Campaign creation and optimisation | Receive campaign optimisation suggestions |
'How can I optimise my Performance Max campaign?' or 'What are some ways I can optimise my account to drive more sales for my business?' |
| Generate assets for campaigns and receive recommendations to improve the strength of headlines and descriptions |
'Can you help me generate some images for my new Performance Max campaign?' or 'Help me come up with some better headlines for my existing campaign' |
|
| Generate keywords for existing/new campaign |
'Suggest me some keywords for my non brand search campaign' or 'give me some new keyword ideas for this campaign' |
|
| Get new campaign ideas |
'Give me new campaign ideas for my website' or 'how should I create a new campaign for this vertical? Give me asset suggestions to get started' |
|
| Reporting | Generate reports | 'Give me a report of campaigns with the highest week over week growth' or 'generate a graph chart for impressions received in the last 30 days' |
| Education | Learn more about best practices for your account and market information | 'I want to start building more awareness, where should I start?' |
Tips for using Ads Adviser
- When prompting, be specific with your queries. Try to specify keywords, campaign names or metrics/dimensions.
- Communicate with Ads Adviser as if you're talking to a human. You can ask follow up questions on the subject being discussed, or change to a new subject.
- Ads Adviser suggests responses to help guide your conversation. You can either choose a suggested option or type your own query.
