Set up your phone call conversions

This article will explain the steps you need to follow to set up your phone call conversion measurements.

Step 1: Get started with phone call conversions

Go to Summary within the Goals menu.
Select + Create conversion action.
Select Conversions from phone calls.
Select Continue.

Step 2: Set up phone call conversions

Part 1: Choose the conversion category you want to measure

Choose the conversion category (or categories) you want to measure. Categories help you group multiple conversions together. The category should be the most closely related to the user action you are measuring. If you don’t find exactly what you are looking for, choose the next best category to sort your conversion.

Select a category from one of the top 4 categories recommended for you or select see all to view all category options.

If you have an existing conversion(s) already grouped into that category, we will let you know how many conversions already exist in that category.

Part 2: Define your conversion

Select + Add a conversion action.
Select Calls from ads, Calls from website visits, or Calls via uploads.
- For phone calls from website visits, define your event by selecting Someone calls a number shown on my website and add your phone number.
- Alternatively, you can select Someone makes a call by clicking a number on my website. Google will give you instructions at the end of the workflow to enable this.
- For calls via uploads, select Settings and follow the instructions to complete calls via uploads in the next steps.
Select Save and continue to save the conversion action.

Step 3: Summary and next steps

Now that you’ve created your conversions, review the next steps to ensure your conversions can be measured correctly.

Set up call from ads

Select Set up call from ads. You’ve created a new conversion category.
Select Finish.
Select Set up calls from website (calling a number shown on website).
Set up your Google tag and event tag.
Check your Google Click ID.
Select Agree and finish.

Set up calls from website

Select Set up calls from website (clicking on a call link, such as on a mobile).
Set up your Google tag and event tag.
Select Finish.
Select Set up call via upload.
Set up your Google tag and event tag
Turn on your website and lead tracking system. Learn more about Google Click ID.
Download the import template and ensure the column names and your transaction data are formatted correctly. Learn more about how to import phone call conversions.
Select Finish.

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