Set up your app conversions

This article will explain the steps you need to follow to set up your app conversion measurements.

Step 1: Get started with app conversion data sources

Go to Summary within the Goals menu.
Select + Create conversion action.
Select Conversions on an app.
Select Set up.
Choose how you want to connect your app:
- Google Analytics
- Google Play
  - Note: Google Play measures downloads and in-app purchases only.
- Third party app analytics
Select Done. “Conversions on an app” will show the product and conversion source you’ve just created.

Step 2: Set up an app conversion

App conversions require a data source to create conversions in the next step.

Part 1: Choose the conversion category you want to measure

Choose the conversion category (or categories) you want to measure. Categories help you group multiple conversions together. The category should be the most closely related to the user action you are measuring. If you don’t find exactly what you are looking for, choose the next best category to sort your conversion.

Select a category from one of the top 4 categories recommended for you or select see all to view all category options.

If you have an existing conversion(s) already grouped into that category, we will let you know how many conversions already exist in that category.
Note: If you want to create a Google Play conversion, ensure to select App download.

Bulk set up conversions using your Google Analytics property

If you selected a Google Analytics account in the previous step, you will also find an option to Bulk create conversions from your existing Google Analytics property at the bottom of the page.
Select Select property and choose from one of your properties if more than one is linked.
Check the box next to an existing event that you want to use as a conversion in your Google Ads account.
After you select an event, ensure to assign which category to assign it to from the drop down.
- The category should be the most closely related to the user action you are measuring. If you don’t find exactly what you're looking for, choose the next best category to sort your conversion.
If you find the events you're looking for, select Select events.
If you don’t find the event you want to use, you can select + Create event to define a new one.
You can Name your event or leave the default event name.
Then select Create without code or Create with code:
1. To Create without code:
  1. Select the data stream you want to use for this new event from the drop down.
  2. Choose the trigger for your event (for example, do you want to define the event anytime a user lands on a specific page or when they complete a form submission).
  3. Add the URL that you want to use to measure when a user lands on that page or completes a form submission.
2. To Create with code:
  1. You will be given a code snippet in the Summary and next steps to add to your website or app.
  2. This method works well if you want to track a specific button click instead of a URL.
3. Select Save event.
Select Select events.

Part 2: Define your conversion

If a predefined conversion suggestion is available for Google Analytics or third-party app analytics, you can create a new conversion action from the recommended event by selecting Accept suggestions.
If no suggestions are available or you have a different conversion in mind, select + add conversion actions to select from your Google Analytics or a third-party app analytics provider data sources added in the first step.

Create conversions using your Google Analytics events

Method 1: Select from existing events

View a list of events available for use as conversions in Google Ads.
Check the box for the event(s) you can use as conversions for this category.
Select Select events.
Select Save and continue to create the conversion.

Method 2: Create a new conversion event with a URL

Select + Create event at the top of the table.
You can name your event or leave the default event name.
Select Create without code or Create with code:
1. To Create without code:
  1. Select the data stream you want to use for this new event from the drop down.
  2. Choose the trigger for your event (for example, do you want to define the event anytime a user lands on a specific page or when they complete a form submission).
  3. Add the URL that you want to use to measure when a user lands on that page or completes a form submission.
2. Select Save event.
3. Select Select events.
Select Save and continue to create the conversion.

Method 3: Create a new conversion event with code

Select + Create event at the top of the table.
You can Name your event or leave the default event name.
Select Create without code or Create with code.
1. To Create with code:
  - You'll be given a code snippet in the Summary and next steps to add to your website or app.
  - This method works well if you want to track a specific button click instead of a URL.
2. Select Save event.
Select Select events.
Select Save and continue to create the conversion.

Create conversions using your third-party app analytics provider

Select + Conversion actions.
Select your third-party app analytics provider from the app data sources added in Step 1.
Check the box on all events you want to use to create conversions.
Select Done.
Select Save and continue.

Step 3: Summary and next steps

Now that you’ve created your conversions, review the finish setting up your conversions next steps to ensure your conversions can be measured correctly.

View the conversion categories you have created.
If you’ve turned on enhanced conversions for your account, click Agree and finish.

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