Asset studio is your centralized destination in Google Ads for creating, editing, managing, and sharing your assets, all in one place. Designed to simplify your creative workflow, asset studio brings together powerful Google AI tools, asset management features, and actionable insights to help you build high quality, high performing assets. Asset studio offers tools and insights for video creation, image editing, and text asset development to simplify production workflows and speed up campaign launches.
On this page
Benefits of Asset studio
- All-in-one creative destination: Access all the tools you need to create, edit, manage, and preview your campaign assets, all within Google Ads.
- AI powered creation and editing: Use Google AI to generate and edit images and videos quickly, helping you create high quality, on brand assets at scale.
- Streamlined asset management: Easily upload, organize, and manage your assets in one place. Curate and reuse them across your campaigns without leaving Google Ads.
- Actionable insights and best practices: Get recommendations based on Google’s creative guidance to help improve Ad Strength and boost campaign performance.
- Shareable assets: Generate links to share assets with your team, making it easy to review and collaborate, even if they don’t use Google Ads.
Feature availability in Asset studio
After you enter the Asset studio homepage, you can choose from the full set of features listed below:
- Asset library
- Asset import workflows
- Generate product imagery
- AI image editor
- Video builder
- Trim video
- Add voiceover
- Shareable previews
When to use Asset studio features
Review the details below to choose the Asset studio features that work best for you.
Manage and collaborate on assets
- Asset library: Store, organize, and reuse your assets across campaigns using the account level Asset library. All users in your account can access the library, making it easy to manage and share creative elements in one central location.
- Asset import workflows: Bring assets into Google Ads from multiple sources, including your computer, Merchant Center, Google Drive, and Dropbox.
Create and edit images with AI
- Generate product imagery: Create realistic, product accurate visuals. With one or two product images, Google AI can generate scenes that include backgrounds, people, and usage scenarios, while preserving product fidelity.
- AI image editor: Edit your images using text prompts. You can change backgrounds, add or remove objects, and extend image borders, no design tools needed.
Create and edit videos
- Video builder: Use the built in video creation tool in Google Ads to make horizontal or vertical video ads, no editing software required.
- Trim video: Automatically create shorter versions of your videos to better fit mobile and short form formats.
- Add voiceover: Enhance your videos with voice over using a simple, self serve tool. Voice over helps improve performance in sound on environments like YouTube.
Stakeholder preview
Preview creative combinations and generate shareable links for review. This allows teams to view and provide feedback on assets, even if they don’t use Google Ads.
Get recommendations to optimize your assets
Asset studio provides actionable recommendations to help improve the quality and performance of your assets. These suggestions are based on Google’s creative best practices and are designed to help you strengthen your Ad Strength and increase your ad’s eligibility across more placements.
