The Deep link impact calculator is a tool that provides a list of web URLs you should implement as deep links, specifically App Links for Android and Universal Links for iOS. This article explains how you can use the Deep link impact calculator for your App campaigns.
On this page
- How to access the Deep link impact calculator
- How to use the Deep link Impact Calculator
- Optimize deep linking in your Google Ads
How to access the Deep link impact calculator
Follow the instructions to view the Deep link impact calculator:
- Go to App advertising hub within the Tools menu
.
- Select the Deep link impact calculator tab.
- Select iOS and Android under the “Select the app platform for this report” drop down.
How to use the Deep link impact calculator
Deep links significantly enhance user experience by providing seamless access to specific in-app content. This direct connection makes your app more intuitive and engaging, which can drive higher retention and boost overall app usage.
You can view all the results pertaining to deep links using the Deep link impact calculator. Use the Deep link impact calculator to understand and get an overview of how your deep links enhance your App campaigns. With the Deep link impact calculator, you can:
- View current spend on your mobile traffic for your web campaigns
- View missed opportunities for not implementing the deep links
- Identify the URLs to implement as App links (Android) and Universal links (iOS) in your apps
- Understand your current spend coverage on mobile traffic
- Download or send a report to easily document and share with your team
- Get insights on Android non-deep linked URLs, iOS non-deep linked URLs, and fully deep linked URLs
Optimize deep linking in your Google Ads
Use the Web to App Connect interface in Google Ads to set up deep linking and track your app conversions.
When you complete the setup, you provide a smooth transition from your website to your app. This can double your conversion rates for ad clicks that land in your app, compared to those that go to your mobile website.
An improved experience makes it easier for users to complete important actions like making a purchase, signing up, or adding items to their cart. Additionally, the Web to App Connect interface helps you track these in-app conversion actions and offers recommendations to improve your campaigns.
To get started with Web to App Connect, follow the steps below:
- Go to App advertising hub within the Tools menu
- This will take you to the Web to App Connect interface.
Learn more about converting better with the Web to App Connect interface.
