When you link your Actions Center account with your Google Ads account, you can use your feed for Travel campaigns for Things to do. This feed can also enhance Things to do Search campaigns with Travel Feeds in Search Ads. This article provides instructions on how to link and unlink your Google Ads and Actions Center accounts.
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Before you begin
To participate in Travel campaigns or Travel Feeds in Search Ads for Things to do, you’ll need to provide your product information through a Things to Do Center product feed. This product feed is the primary way for you to provide the activities content you’d like to display across Google. You can learn more about how to work with one of Google’s approved connectivity partners, or create your own Things to do product feed by filling out our Partner Intake form and following the guidelines in the Developer’s guide to integrate when approved.
After you set up your feed for Things to do, you can connect your activities content with a Google Ads account.
Instructions
Follow the steps below to link your Actions Center and Google Ads accounts. The steps differ if you’re a manager or a user in your Actions Center account.
If you manage your Actions Center account
- Go to Data manager within the Tools menu
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- Select the + Connect Product, and search for “Things To Do Center”.
- Note: Things To Do Center has migrated to Actions Center. The Google Ads UI will be updated to reflect this soon.
- Under “Enter link request details”, enter the Actions Center Linking Account ID to choose the feed to connect to. You can find this ID in your Actions Center account on the Configuration > Account and Users page. It will be listed next to the “Linking Account ID” under the “Google Ads Links” header.
- Review your link request, then select Submit.
- In your Actions Center account on the Configuration > Account and Users page, select Review link request next to the Google Ads account ID you’re linking.
- In the "Google Ads link" table, find the "Action" column and select Review link request.
- From here, select “All services”, “Only some services” or “None”.
- “All services” shares your entire activities feed with the Google Ads account.
- “Only some services” enables you to link only a subset of activities to Google Ads. You’ll need to download your CSV using the Download links, adjust it to contain only the activities you’d like to link to the Google Ads account, then select Select a CSV to upload to upload the adjusted CSV file.
- After the file is parsed, the number of IDs will be displayed and the Save button enabled.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized product IDs will be saved in case the product is matched or added in the future.
- “Only some services” enables you to link only a subset of activities to Google Ads. You’ll need to download your CSV using the Download links, adjust it to contain only the activities you’d like to link to the Google Ads account, then select Select a CSV to upload to upload the adjusted CSV file.
- Select Submit to complete the linking process. You’ll find your Actions Center account listed on the Data Manager page in Google Ads.
If you don't manage your Actions Center account
- Ask your connectivity partner to provide you with their Actions Center Linking Account ID. They can find this ID in the Actions Center account on the Configuration > Account and Users page. It will be listed next to the “Linking Account ID” under the “Google Ads Links” header.
- Go to Data manager within the Tools menu
- Select + Connect Product, and search for “Things To Do Center”.
Important: Things To Do Center has migrated to Actions Center. Google Ads will be updated to reflect this soon.
- Under “Enter link request details”, enter the Actions Center Linking Account ID that your connectivity partner provided.
- Review your link request, then select Submit.
To complete the linking process, your connectivity provider needs to follow the steps below to review and accept the request in their Actions Center account.
- In the Actions Center account on the Configuration > Account and Users page, select Review link request next to the Google Ads account ID being linked.
- In the "Google Ads link" table, find the "Action" column and select Review link request.
- From here, select “All services”, “Only some services” or “None”.
- “All services” shares your entire activities feed with the Google Ads account.
- “Only some services” enables you to link only a subset of activities to Google Ads. You’ll need to download your CSV using the Download links, adjust it to contain only the activities you’d like to link to the Google Ads account, and click Select a CSV to upload to upload the adjusted CSV file.
- After the file is parsed, the number of IDs will be displayed and the Save button will be turned on.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized product IDs will be saved in case the product is matched or added in the future.
- Select Submit to complete the linking process. The advertiser should now find this Actions Center account listed on the Data Manager page in Google Ads.
