Video ads across Google surfaces are visually engaging ad formats that can help customers discover your brand on Google. These ads are effective to engage users as they can be visually appealing and brand-forward, and may inspire potential customers earlier in their shopping journeys to learn about your brand. We’re now testing this new format to give businesses the ability to share video content alongside product information for a truly interactive experience.
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Benefits
- With brand-forward video ads, you can communicate your brand values, unique advantages, and product offerings to customers. This creates new possibilities and allows potential customers to explore your brand.
- Capture the attention of potential customers earlier in their shopping journey and boost their engagement to help new and upcoming brands gain recognition on Google Search, Image Search, Google Shopping, and your Discover feed.
- Ads click through to your website so that potential customers can further explore your product offerings.
How it works
Add high-quality video assets to your Performance Max campaigns, and reach new audiences across Search, Image Search, Google Shopping, and your Discover feed. These new shoppable formats will be shown to potential customers in lower intent, more “browsy” Search placements earlier in their shopping journey.
Where do Video ads across Google surfaces appear
Showcase your brand and product information through interactive video ads. These ads capture viewers' attention with product listings, creating an engaging experience.
| Video ad on Web Search | Video ad on Image Search | Video ad on Shopping tab |
|---|---|---|
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