Set up Smart Bidding Exploration

Instructions

To enable Smart Bidding Exploration for an eligible campaign, follow the steps below:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu, then click Campaigns.
3. Select the eligible campaign that you want to edit.
4. Click Settings in the page menu for this campaign.
5. Open Bidding exploration, and then click the checkbox next to Allow Smart Bidding to explore new traffic.
   • Note: Smart Bidding Exploration will lower your effective target ROAS. For example, if your target ROAS is 200% and you choose a 10% ROAS tolerance, the effective average target ROAS will now be 180% (Remember to account for ad group targets or bid adjustments)

6. Click Save.

Note: To disable Exploration, follow the same steps above and uncheck the checkbox.

Alternatively, you can also set up Smart Bidding Exploration at the portfolio level under portfolio bid strategy settings. To disable Smart Bidding Exploration, uncheck the checkbox within your Portfolio bid strategy settings.

Note: If selected this will apply to the entire portfolio, that is, all campaigns within a portfolio using a single portfolio bid strategy will be enabled on smart bidding exploration.