To capture valuable insights while protecting user privacy, you need to collect consent from your website users. We recommend you use a Consent Management Platform (CMP) or work with your Content Management System (CMS) to collect consent and send it to Google.
Learn more about how to Set up your consent banner with a consent management platform or a content management system.
Step 1 of 2: Set up a consent banner
- In your WordPress implementation, install WebToffee’s GDPR Cookie Consent plugin by following the steps in the installation guide.
- Open the GDPR Cookie Consent Plugin settings and configure your banner.
- Confirm that your banner complies with the Google EU User Consent Policy (EUUCP) requirements.
Step 2 of 2: Set up consent mode
- From the dashboard, select the Cookie Consent > Google consent mode tab.
- At the top left of the page, toggle the Google Consent Mode (GCM) button.
- After enabling GCM, navigate to the "General" section.
- Choose a Google tag behavior option to set how the Google tags should behave.
- Advanced mode: In advanced consent mode, Google tags load as soon as a user visits the website or app.
- Basic mode: When you use basic consent mode, Google tags don’t load until the user interacts with the consent banner.
For more detailed implementation, follow the steps mentioned in Implementing Google Consent Mode v2.
Set up using Google Tag Manager
Configuring Google Tag Manager (GTM) to capture consent signals from a Consent Management Platform (CMP) involves several key steps:
- Create a GTM Account and Container: Sign up for a GTM account and set up a new container for your website. This container will manage and deploy your site's tags, triggers, and variables.
- Install the GTM Container: After creating the container, GTM provides code snippets. Integrate these snippets into your website's
<head>and<body>sections to enable GTM functionality. - Automate Consent Type Mapping: Utilize the GDPR Cookie Consent CMP, which automatically maps consent types to corresponding cookie categories and communicates them to GTM using the gtag() function.
- Enable Consent Overview in GTM: Activate the Consent Overview feature within GTM to manage and understand consent settings in your container. This ensures that tags respect user consent preferences.
- Configure Additional Consent Checks for Third-Party Tags: For third-party tags to align with consent signals, specify the consent types each tag should monitor. In GTM, navigate to the desired tag's Advanced Settings, access Consent Settings, and define the required consent types.
By following these steps, you can effectively configure GTM to capture and respect user consent signals from your CMP, ensuring compliance with privacy regulations and enhancing user trust.
For detailed implementation, follow the steps in Configuring Google Tag Manager to Capture Consent Signals from CMP to configure GTM.
How to test using Tag Assistant
Learn more about how to Troubleshoot consent mode with Tag Assistant.
