A Performance Max channel is broadly defined as the surface where an ad was served. A single channel can include multiple ad formats. For example, a YouTube channel might include video, text, image, and product ads.
Performance Max channels include:
- Search
- Google Display Network
- YouTube
- Discover
- Maps
- Gmail
| Channel name | Definition |
| Search |
Any ad that serves on:
|
| Google Display Network | The Google Display Network channel includes ads that run on the Google Display Network, which includes 35 million websites and apps. |
| Youtube |
Any ad that serves on YouTube. This includes all video, text, image, and product ads. Text ads can appear in YouTube search results and image ads can appear in the YouTube home feed. There are 2 YouTube formats that include product data and can show up on YouTube as YouTube search ads and videos with product data. |
| Discover | Any ad that serves on the Discover feed |
| Gmail | Any ad that serves on Gmail |
| Maps | Any ad that serves on Google Ads |
Note: Shopping inventory is designated by the “Ads using product data” segmentation available in the channel performance report.
