About asset-level metrics
Asset-level metrics provide you with greater transparency into how your assets are performing. Detailed performance statistics are available for user-uploaded assets and automatically created assets.
Current availability
| Campaign type | Default metrics | Where to find the metrics |
| Performance Max |
|
Important considerations
- Non-Summable Metrics: Asset-level metrics are attributed per instance of the asset served within an ad. For example, if a single ad impression includes 3 different assets, those 3 assets will each register one impression. As a result, the sum of individual asset impressions, clicks, or costs may not directly match the corresponding metrics, for example at the asset group level for Performance Max campaigns.
- Directional Ratios: Ratio metrics at the asset level (e.g., CTR, CPC, CPA, ROAS) should be used as directional indicators only. They do not accurately reflect the overall performance of a single asset in isolation, as these ratios are influenced by the combination of assets served together.
Best practices
- Evaluate performance at the asset group level or campaign level, rather than at the individual asset level.
- Regularly review your Ad Strength to understand how your assets are performing. To improve your performance, first aim for an "Excellent" Ad Strength score by adding a diverse range of assets, up to the maximum allowed, before replacing or refreshing assets.
- A wider variety of assets increases the chances of showing the most relevant combinations to potential customers.
