You can use App campaigns to reach more potential users and encourage them to download your app. App campaigns streamline the process for you, making it easy to promote your apps across Google's largest properties, including YouTube. This can be a valuable tool for growing your app's user base and ultimately driving more revenue.
How it works
App campaigns help you reach potential users across Google's biggest properties including Search, Google Play, YouTube including Shorts, Discover on Google Search, and the Google Display Network. Your ads will be shown across all inventories listed above. You’ll not be able to buy only YouTube Shorts ads with App Campaigns.
Benefits of App Campaigns
- Reach a wider audience: App campaigns help you reach a larger audience across different Google properties.
- Drive app installs: These campaigns are designed to encourage users to download your app.
- Optimize for conversions: You can track and optimize your campaigns for conversions, such as in-app purchases or registrations.
- Easy to set up: App campaigns are simple to create and manage.
