Understanding YouTube Shorts ad performance is crucial for maximizing your campaign impact. This article will explain how to report on the performance of your YouTube Shorts ads.
Report performance of YouTube Shorts ads with Video reach campaigns
If you opt in to using skippable in-stream ads and/or in-feed ads along with your Shorts ads, you’ll need to use reporting segmentation by ad format to get the correct performance report of your Shorts ads. Otherwise the metrics reported without segmentation are the sum/average of all ad formats.
- Reporting for “network” will be bundled in the YouTube network segment; there will be no unique reporting for Shorts inventory.
- Google Ads now reports by channel and video where Shorts ads were shown in the “Where Ads Showed” report.
If you’re interested in a more detailed report on exactly to which point people watched your Shorts ads, you can see check watchtime metrics such as “Watch Time”, “Avg Watch Time / Imp.”, and so on of your Shorts ads, as well as the percentage of impressions that made it to each second. To access this data, expand the Google Ads menu under ‘Assets’ and select ‘Videos’; then select ‘Analytics’ and the drop-down for ‘Shorts’. You can drag the timer to any point in order to view the watchtime at each second.
Report performance of YouTube Shorts ads with Performance Max Campaigns
You’ll not be able to find the performance metrics for ads served on YouTube Shorts separately from ads served on other inventories available for Performance Max campaigns. Reporting for “network” will be bundled in the YouTube network segment. There will be no unique reporting for Shorts inventory.
Report performance of YouTube Shorts ads with App Campaigns
You’ll not be able to find the performance metrics for ads served on YouTube Shorts separately from ads served on other inventories available for App campaigns. Reporting for “network” will be bundled in the YouTube network segment. There will be no unique reporting for Shorts inventory.
