Your marketplace may already set your products to display only in specific countries. When you add location settings to your Performance Max for Marketplaces campaign, your ads will serve to countries shared by your marketplace but not to countries excluded by your marketplace. Follow the steps below to set up your location targeting.
- On the 'Campaign settings' page, select the locations to target under 'Locations'.
- To target a location that isn’t listed, select Enter another location, enter the name of the place that you want to target, then select Target or Exclude.
- If you want to target specific places within a location, select Nearby and again select Target or Exclude locations.
- In the 'Languages' drop-down menu, select the languages your customers speak. You can select multiple languages to show your ads to specific sets of customers.
- Note: For more location targeting options, use 'Advanced search'. You can add locations in bulk or enter a specific location and radius around it that you'd like to target.
- Finalise any additional settings that you’d like to set up under 'More settings'. Click Next.
To set your ad scheduling, campaign start and end dates, and exclude brand traffic, use the 'More settings' area. Keep in mind that final URL expansion and automatically created assets aren't available for Performance Max for Marketplaces campaigns.
