Itinerary conversion value rules reporting

Conversion Value Rules work for both optimization and reporting. You can optimize your campaigns and reporting by adjusting the value of conversions based on specific criteria.

General reporting

• Value based bid strategies like tROAS in Hotel Ads will automatically optimize to the new values, taking the adjusted value into account.
• The maximum value that is determined at bidding time will be used in the Google Ads UI for reporting. On compatible networks, values will be adjusted across all Google Ads Hotel and Performance Max for Travel goal campaigns, including those using manual or tCPA/Max Conversion bidding.

Reporting for conversion value rules applies to all conversions, not just the ones in the “Conversions” column.

Segment reporting

If you’d like to review specific conversion value rules reporting, you can segment your reports. To view the original conversion value and compare it to the adjusted value on the campaigns page in your account, follow the steps below.

1. Go to Campaigns within the Campaigns menu .
2. Select the Segment icon and select Conversions, then Value rule adjustment.
3. Select one of the segment options below:

Original value (rule applied): Total original value of conversions which then had a value rule applied.

Original value (no rule applied): Total recorded value of conversions that did not have a value rule applied.

Audience, Location, Device, or No Condition: The net adjustment when value rules were applied.

Adjusted value reporting

The value adjustment column allows you to report changes to your conversion values due to value rules. This lets you track the impact of your rules. Follow the steps below to access the Value adjustment column.

1. Select Modify columns in the Campaign performance or Reporting tables.
2. Expand Conversion options and click the box next to Value adjustment.
3. Select Apply.
4. Check the Value adjustment column.

Related links

• View your conversion value rules report
• Set up conversion value rules