The campaign will use the marketplace product feed to serve ads. Additional assets aren’t required, but you may provide it to help enhance the performance, reach or inventories of your ads.
Listing groups are required and will default to all products in the specified marketplace account.
- On the 'Asset group' page, enter a unique asset group name.
- Confirm listing groups for the campaign. Listing groups allow you to select which products will show in your Performance Max campaigns' ads. The default will be all products in your attached marketplace account, but if you wish to only use a selection of products follow the steps below:
- Click the pencil icon
next to 'All products'.
- Select Use a selection of products in your ads.
- You can select products by Category, Brand, Item ID, Condition, Product type, Channel or Custom labels from the drop-down. You can also choose values in bulk by manually entering product types separated by line breaks.
- Select products that you want to include in your Performance Max ads and they'll appear in the column to the right. To remove products, click the
next to the product group.
- Click Save to finish setting up your Performance Max campaign.
next to 'All products'.
next to the product group.- Build your asset group using the guidelines below.
| Asset | Recommended asset guidelines |
|---|---|
| Image | Add up to 15 images |
| Logos | Add up to 5 logos |
| Headlines (maximum 30 characters) | Add up to 15 headlines |
| Long headlines (maximum 90 characters) | Add up to 5 long headlines |
| Descriptions |
Short description (maximum 60 characters)
|
|
Long description (maximum 90 characters)
*Long descriptions aren’t supported in local formats. |
|
| Call to action | Select a call to action that aligns with your goals such as 'sign up' or 'subscribe'. |
| Business name | Add the name of your business or brand, which appears in the text of your ad. |
Note: Video assets are unavailable for Performance Max for Marketplaces at this time.
You can create one asset group before launching your Performance Max campaign and additional asset groups after setup. Your assets will automatically be assembled into all applicable formats and show the most relevant ad creative.
Learn how to build an asset group.
to learn more about the requirements.Audience signals
Audience signals allow you to add audience suggestions that help Google Ads automation optimise for your selected goals. Although adding audience signals is optional, using audience signals can help you accelerate and guide Google AI on the ideal way to optimise your campaign.
Remember that Performance Max campaigns may show ads to relevant audiences outside of your signals if they have a strong likelihood of converting to help you meet your performance goals.
- Learn more about how to build audience signals.
- Learn more about how to use the Audience Builder to reach the right audience for each campaign and ad group.
Ad strength
Ad strength is an indication of the relevance and range of your ad creative combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.
