Set your bid strategy
Based on your goals, Performance Max will help set the right bids for every auction to optimise your campaign.
- If you’re tracking values with your conversions, it’s recommended that you use the 'Maximise conversion values' bid strategy.
- If you aren’t tracking values and care about all of your conversions equally, consider the 'Maximise conversions' bid strategy.
Learn how to choose your bid and budget.
Note: The new customer acquisition goal is unavailable for Performance Max for marketplaces.
To set your ad scheduling, campaign start and end dates, and exclude brand traffic, use the 'More settings' area. Keep in mind that final URL expansion isn’t available for Performance Max for Marketplaces campaigns.
