Set your bid strategy
Based on your goals, Performance Max will help set the right bids for every auction to optimize your campaign.
- If you’re tracking values with your conversions, it’s recommended that you use the “Maximize conversion values” bid strategy.
- If you aren’t tracking values and care about all of your conversions equally, consider the “Maximize conversions” bid strategy.
- If you want your campaign to try to meet your Target ROAS, select "Maximize Conversion Values" and check the checkbox for "Set a target return on ad spend".
- If you want your campaign to try to meet your Target CPA, select "Maximize Conversions" and check the checkbox for "Set a target cost per action".
Learn how to Choose your bid and budget.
Note: The new customer acquisition goal is unavailable for Performance Max for marketplaces.
To set your ad scheduling, campaign start and end dates, and exclude brand traffic, use the “More settings” area. Keep in mind that Final URL expansion isn’t available for Performance Max for Marketplaces campaigns.
